MarketingVOX: Online ad spend in the second quarter increased 13.8 percent from the previous quarter, while the cost of premium inventory increased 6.6 percent, run of network costs were up 2.7 percent and paid search was up 1.3 percent, according to the seventh quarterly study of media profession…
Archive for July, 2006
Monday, July 17, 2006
Media Execs: Online Advertising Spend Up 14 Percent in Q2
Continue reading "Media Execs: Online Advertising Spend Up 14 Percent in Q2"
Mobile Agency ipsh Offers Media Buying, Planning
MarketingVOX: Omnicom’s ipsh has launched a media division, FullServ-ipsh, which will offer media strategy, planning and buying services for ad placements in various wireless environments, reports ClickZ. It will also offer measurement, optimization, reporting and creative services, including WAP …
Click Forensics: Click Fraud Up from Last Quarter
MarketingVOX: About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That’s up from 13.7 percent three months ago. A recent report from Outsell estimated the proportion of fraudulent…
Building Community with Content and Contact
Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing tons of great content – …. the best lead conversion is done by providing the right kind of contact…
Put content and contact together and you not only have a powerful b…
Quality at Ground Level
One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen Hamilton partner, who taught me that “quality is your best salesperson….”
No matter which professional sector I’ve advised, be it accounting or executive s…
Why Is Online Advertising Held to a Higher Standard?
CMO of Widget Co – Okay, let’s get the meeting started to discuss promoting the New Widget 100. First, let’s go around the table and see how everyone is making progress. Traditional Gal, you go first….
Trad Gal – We have billion dollars to spend on TV commercials starting Tuesday night on Nasca…
Sunday, July 16, 2006
DeutschMedia Wins Circuit City Media Planning
MediaBuyerPlanner: DeutschMedia has won the media planning portion of Circuit City’s U.S. account following a review, beating out Omnicom’s OMD and WPP Group’s Mediaedge:cia, Adweek writes. Circuit City began its search in May. The company will continue to handle media buying in-house.
Related sto…
Businessman Sues to Block Sale of ‘Mercury News,’ Others
MediaBuyerPlanner: Millionaire real estate investor Clinton Reilly plans to file an antitrust lawsuit today in the hopes of blocking McClatchy’s planned sale of the San Jose Mercury News, Contra Costa Times and Monterey Herald, writes the AP. The lawsuit names MediaNews Group, the Hearst Corp, Gan…
Coors’ Pitchman & CEO Arrested for DUI
MediaBuyerPlanner: Pete Coors, Chairman of Coors Brewing Co. and its beer pitchman, was arrested for driving under the influence of alcohol, AdAge reports. Coors, 59, was cited for having a blood-alcohol level above the legal limit and also for rolling through a stop sign.
Pete Coors frequently a…
XM Creates Auto Marketing Group
MediaBuyerPlanner: XM has created a dedicated automotive marketing group, Radio World reports. XM says 2006 is a staging year for volume growth in 2007-08, with annual factory-installations of its radios expected to double in the next two years.
XM veteran Steve Cook becomes executive vice preside…
