MarketingVOX: The House of Representatives rushed through and overwhelmingly approved a bill that could ban not only MySpace but also Amazon, Slashdot, LinkedIn and other sites from schools and libraries.
The House, by a 410-15 vote, on Thursday approved a bill to make “chat rooms” and “social net…
Archive for July, 2006
Friday, July 28, 2006
House Bill Blocks Social Networks, Chat Rooms
Microsoft to Spend Big, Gives Analysts Fair Warning
MarketingVOX: Microsoft execs told analysts that the company plans to spend boatloads of cash, including to compete against its web-based competitors, but said it hopes for a return on investment.
Speaking to financial analysts at a daylong meeting, Microsoft explained where its investments would …
Google Click-Fraud Settlement Approved
MarketingVOX: An Arkansas judge has approved a proposed $90 million offer to settle a class-action suit against Google, but apparently not everything is settled.
Miller County, Arkansas, Judge Joe Griffin on Thursday approved Google’s settlement offer – up to $60 million in online ad credits and $…
MSN Gets Fox TV Show Syndication Rights
MarketingVOX: A critically acclaimed, but canceled, Fox TV comedy will live to fight again for viewer’s laughs, in syndication – on the web.
MSN’s has secured exclusive online syndication rights to Fox Entertainment Group’s “Arrested Development,” and plans to add all 53 episodes aired over three …
Why Are These People Crying?
Just today, I had conversations with two people with different levels of seniority and in different professional sectors about a scenario I had hoped would never occur again: as a firm rakes in the revenues and profits, resistance builds to investing in tomorrow’s marketplace advantage….
Convers…
Thursday, July 27, 2006
DVR Owners Watch Less TV, Read More Magazines
MediaBuyerPlanner: U.S. adults whose households have a digital video recorder are more upscale than those that do not. They also watch less TV than households without DVRs and are more likely to be heavy readers of magazines and newspapers.
According to data from Mediamark Research Inc., 11.2 perc…
Bible Belt Insert Programs Successful for Leon Henry
MediaBuyerPlanner: Leon Henry Inc., an insert media and mailing list management company, manages and brokers several insert programs that have seen significant response from buyers in the Bible Belt.
“There’s a whole package conservative audience that is very strong. They buy and love this medium …
ABC Appoints New Executive Team for GMA
MediaBuyerPlanner: In the hopes of beating NBC’s Today show in morning viewers, ABC has appointed a new executive team for Good Morning America.
Former CBS Evening News executive producer Jim Murphy will join GMA as senior executive producer, along with GMA veteran, new executive producer Tom Cibr…
No Big Ratings Shifts for Morning Show Change-Up
MediaBuyerPlanner: Recent changes in the morning news shows have generated a fair amount of buzz, but the ratings of the shows – Good Morning America, which lost Charles Gibson, and Today, which lost Katie Couric – have not changed much.
For the week ending July 16, Today, in its first week withou…
XM Again Cuts Subscriber Predictions
MediaBuyerPlanner: XM Satellite Radio has reduced its year-end forecast from 8.5 million subscribers to between 7.7 million and 8.2 million. The company blamed the reduction on marketplace dynamics and regulatory uncertainties, according to Mediaweek. XM originally predicted 9 million subscribers …
