MarketingVOX: Wi-Fi product and services provider JiWire has launched an advertising network that serves ads on Wi-Fi hotspot login screens and during sessions.
The JiWire Hotspot Advertising Network, announced at Ad:Tech Chicago, allows advertisers to reach an attractive demographic at known venu…
Archive for July, 2006
Monday, July 24, 2006
JiWire Launches Wi-Fi Hotspot Advertising Network
Marchex Launches Contextual Advertising Center on Open List
MarketingVOX: Marchex has launched a locally targeted contextual advertising center on Open List, allowing advertisers to bid for advertising placements based on specific Open List categories and locations.
The Open List contextual advertising center is powered by IndustryBrains’ private-label pla…
Illicit Adware Infects MySpace Users
MarketingVOX: Up to a million users of MySpace and other sites serving up an ad for patio furniture this month may have been infected with surreptitious adware.
Delivered by ad networks, a banner ad for DeckOutYourDeck.com that ran on MySpace and other sites earlier this month was rigged to instal…
Jeep Launches Integrated Campaign for Compass SUV
MarketingVOX: Jeep has launched a karaoke website and viral video contest as part of a wide-ranging integrated campaign to promote its new SUV targeting younger – in particular female – drivers.
DaimlerChrysler and BBDO have created Jeep Compass Karaoke (jeepcompasskaraoke.com), built by avatar fi…
YouTube’s Audience Has Grown Fourfold in Six Months
MarketingVOX: YouTube’s U.S. audience grew significantly in the first six months of 2006 – it was the fastest growing site among the top 25 web brands in terms of unique audience, according to Nielsen/NetRatings.
In the first six months of the year, YouTube’s unique U.S. audience increased 297 per…
Google Click-Fraud Hearing Today; Report: Google Efforts ‘Reasonable’
MarketingVOX: A hearing in federal court in Arkansas is scheduled today to consider a proposed settlement of a class-action suit against Google related to click fraud.
A federal judge will decide whether to approve Google’s offer to settle, for $90 million, a click fraud class-action lawsuit broug…
Online Advertising to Reach Nine Percent of Total Ad Spend by 2011
MarketingVOX: Paid search is the primary driver of growth in the online advertising market, having overtaken display advertising in 2005, and it will remain the largest component over the next five years, driving online ad spend to nearly one-tenth of total U.S. ad spend.
JupiterResearch forecasts…
The Spontaneous Marketing Campaign
Recently Universal Studios did something incredibly smart. One of their representatives contacted Chris Thilk. Chris runs the blog Movie Marketing Madness, which, as the name suggests, covers all things movie marketing….
Periodically, Chris will publish a ‘Movie Marketing Madness’ post for a par…
The Social Video Sandbox: What NBC Should Do with YouTube
Less well-known current.tv is like YouTube in the way that flickr is like photobucket….
It may not ever compete on volume, but will surely compete on quality, revenue and recruiting social media talent.
Current.tv is like Project Greenlight, it encourages video submissions that the community vo…
“At what cost?” Moment-of-Truth Decisions
Recently, with what I thought was reasonable clarity, I made a decision to attend an event….
This week, after having attended the event, I realized that it actually “cost” me more — not in money, but in the expenditure of personal energy — to attend than I had originally thought it would. I re…
