MediaBuyerPlanner: Inc. and Fast Company magazines will participate in the new Rapid Report circulation-reporting program launched this month by the Audit Bureau of Circulations (ABC).

The new reporting program is voluntary and allows consumer publishers to release top-line circulation data on an issue-by -issue basis within weeks of an on-sale or distribution date. Other publishers that have announced their participation include American Media Inc. and Meredith Publishing Group, who indicated that all of their ABC audited titles will participate in the program.

Approximately 15 percent of respondents to a survey conducted by ABC of its consumer magazine members expect to participate in the Rapid Report program. Data entered into the program is not yet audited, but initial participants have agreed to report circulation figures for six months, after which those submissions will be reconciled with the final, audited numbers.

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