MarketingVOX: Google is apparently closer to offering advertisers spots delivered via radio, according to various reports in the blogosphere. Some AdWords advertisers are being asked to respond to a Google survey dealing almost entirely with radio advertising, writes TechToolBlog (via AdJab). "The Google-dMarc Broadcasting plans to 'extend targeted, measurable advertising to the broadcast space,' are nearing fruition," writes Donna Bogatin in a ZDNet blog.

Bogatin enumerates various recent hints and clues that Google is about to launch its radio effort. The most recent speculation is that via an interface advertisers would provide text to Google, marking words or passages for various types of emphasis, vocal flourish or pauses, and a production house would then generate the creative (see image of survey question).

Google is also considering a set price ad model and not merely an ad auction model, asking in one survey question about the desirability of "purchasing guaranteed media placement positions at a set rate"

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