MediaBuyerPlanner: Fox is expected to retain the rights to televise Major League Baseball's World Series, All-Star Game and a league Championship Series, while Turner will carry the Divisional Series and one Sunday afternoon game, writes Adweek. This move is apparently a win-win for Fox: it gives more flexibility to Fox in its prime time schedule - which last October was nearly entirely made up of baseball, according to the article - yet Fox gets to retain big-ticket games.

Fox pulled in an average of $375,000 per 30-second spot for today's MLB All-Star Game. Advertisers include Johnson & Johnson, Nestle and Holiday Inn.

The deals with both Fox and Turner will last seven years, until 2013. The second League Championship series is still in play, with Fox, Turner and perhaps NBC all bidding for it. The article states that it wasn't clear if ESPN - which renewed its rights agreement with MLB last September to continue to air Sunday night baseball, a Wednesday night game, a new Monday night game, and MLB division playoff games that Fox does not air - will be involved.