MarketingVOX: DoubleClick says its DART Motif for Flash-in-Flash powers measurable and engaging advertising within immersive flash and video environments.

Digital advertising technology and services firm DoubleClick has launched DART Motif for Flash-in-Flash, which it says is the industry's first solution that enables publishers of Flash content to offer an advertising experience as immersive and engaging as the content itself. It is intended to be a single solution for managing the rich media process.

DART Motif for Flash-in-Flash is intended to avoid complex workarounds to integrate rich media ads into entertainment, gaming, video and other Flash content. It, in turn, is integrated with DoubleClick's DART for Publishers ad management solution and so takes advantage of the latter's targeting and inventory management capabilities.

The new solution accelerates the ad process with creative Motif Effects, integrated DART for Publishers ad serving, and Audience Interaction Metrics reporting, capturing the audience interaction metrics to prove the value of inventory to advertisers.

Motif Effects are ad products designed for all Flash environments and include familiar floating and expanding ads through advanced formats like bugs, skins and transitionals. DART Motif for Flash-in-Flash integrates into any Flash video player, allowing publishers to easily insert pre- or post-roll advertising into their video content streams.

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