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07.16.06

DeutschMedia Wins Circuit City Media Planning

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MediaBuyerPlanner: DeutschMedia has won the media planning portion of Circuit City's U.S. account following a review, beating out Omnicom's OMD and WPP Group's Mediaedge:cia, Adweek writes. Circuit City began its search in May. The company will continue to handle media buying in-house.

Related stories:

Circuit City Experiments with CNET's New Creative Unit

Circuit City Guarantees 24-Minute In-Store Pickup




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