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MarketingProfs Daily Fix Blog
In the past few months, I’ve seen a pair of perfect examples of what can happen when marketers take the time to join and empower their communities….
One example came from a maker of scissors that empowered their community, and an unsigned band on MySpace that joined theirs. What intrigued me abo…
The business world is all abuzz with Chris Anderson’s best seller, The Long Tail, but after a read I found myself thinking…
that the book’s primary premise was one of those treatises that sounded good on paper, but would never really mean much to the real world business. The usual suspects, such…
MediaBuyerPlanner: Saturn is turning to direct mail and email to promote its 2007 Aura sedan, Vue Green Line Hybrid SUV and Outlook SUV.
The mailings, which will continue through the end of the year, use leads from Saturn events and dealer drop-ins, where interested consumers are asked to fill out…
MediaBuyerPlanner: One week after its premier, ABC has cancelled its music contest series The One.
Despite its poor debut – 1.1/3 among 18-49 viewers – ABC broadcast three more episodes of The One: Making a Superstar, and repeated the two-hour premiere, Mediaweek reports.
Next week, the network de…
MediaBuyerPlanner: Bruce Mittman and Jim Leven have bought seven radio stations in and around Watertown, N.Y. under their new company, Community Broadcasters.
The purchase, the company’s first, from the Clancy Mance radio group includes five FMs–top 40 WBDI/ WBDB, rock WOTT, AC WTOJ and oldies W…
MediaBuyerPlanner: The Boston Redevelopment Authority has rejected a proposal for an 80-foot-wide billboard with the capability to play video, along with a 7-foot-tall, 240-foot-long message strip with crawling announcements and ads.
The billboard was proposed for TD Banknorth Garden, a sports and…
MarketingVOX: Former political blogger Ana Marie Cox will become the Washington editor for Time magazine’s website.
The original Wonkette, Ana Marie Cox, has been hired by Time magazine’s Time.com to coordinate political coverage – and write features and essays for both the print and web versions,…
MarketingVOX: The company that produced Kazaa for sharing music and other files online has agreed to pay more than $115 million to the entertainment industry to settle piracy lawsuits.
Sharman Networks also promised to “use all reasonable means” to discourage online piracy and work to ensure its K…
MarketingVOX: Podbridge has been awarded a patent related to inserting new ads into time-shifted content – that is, content that’s stored to be heard or viewed later.
Podcast measurement firm Podbridge, which also runs a podcast ad network, has patented technology that dynamically inserts fresh ad…
MarketingVOX: Warner Bros. Studios is planning to end its relationship with adware firm Zango because of fears that kids could be exposed to adult content (aka pornography).
Via a partnership with Zango (the former 180solutions) the Warner Bros. website, an online destination for kids, has been of…
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