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It’s been 3 months since this blog launched. And the learning curve – as for any new venture – has been steep as Kilimanjaro....
Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more than plug-and-play. I figured we had all the necessary components already in place: an established brand; a successful newsletter and busy parent Web site to help drive traffic; enthusiastic and talented writers; and the support of management. So let’s pull up the shades, unlock and door, and open the bar…and get this party started!
There was some basis for my thinking. A new blog is being born every second of every day, and the blogosphere is doubling in size every 6 months or so. It’s easier and more appealing than ever to get into the game, Time Magazine writes. All of this creates an impression that any monkey with an Internet connection and some software can publish a successful blog. As my pal David Armano says, firing up Typepad or Word Press is so easy that it seems like "the equivalent of getting hitched in Vegas!”
Only – not quite. The blog’s launch and growth has been significantly more of a challenge than I expected. (David had that realization, too. More on that below.)
First: there’s the fact that blogs really aren’t widely read by marketers. At least, the marketers who subscribe to MarketingProfs. And at least, YET.
Other than a few high-profile blogs, blog audiences are fractured and their readership is a relatively small compared to, for example, newsletter readership. Last summer, only about 30 percent of US Internet users visited blogs, according to comScore Networks.
I know, I know…I can feel your pulse quicken as you start to formulate an argument to the contrary. I’m sure the percentage of blog readers is rising, and quickly, too, especially as some excellent publications are produced on the platform.
But the truth is that we are the converted, and the rest of the potential readership of this blog and other blogs is only now beginning to drink from the font and see the depth of the potential that exists here.
Second, there’s the technology issue. As BL Ochman confirmed, blog software is easy to use only if you have the geek gene. “But you still need a designer to make the blog share your company's or your personal graphic indentity. And you need plug-ins, fixes, coding to make stuff happen like text wrapping around photos," she said. In the end, "It's not really plug-and-play.”
So I started to wonder, what other misconceptions are there about blogging? What have some other bloggers, more wizened than me, found to be the biggest lies? So I asked my friends and colleagues, “What the biggest lie about blogging?”
Steve Hall, Adrants
“I never thought a blog could become a business, yet, Adrants did. So, anyone who tells you a blog can't be a money-making entity is lying.”
Alain Thys, futurelab
“Lie: Blogging will enable the masses to inherit the media.
"Starting a blog supposedly enables anyone to start his own medium and change the world. While exceptions exist and the ‘long tail’ effect is substantial, ‘real impact’ is reserved for those who take a professional view of blogging, or are sponsored to do so.
“Sure, anyone who opens a Blogger account instantly bypasses the editorial gatekeepers of traditional publishing. Yet writing is only half the battle. Being read requires finding an audience and keeping it. This means research, quality writing, promotional skills…which all cost more time than a non-professional can spare. And as competitive quality levels rise, money will force the table in favor of the ‘pros’.
“Especially in video-blogging this is apparent as already today hit-shows like www.mobuzz.com and www.tikibartv.com are made by independents who are anything but amateurs.
“As the French would say, the more things change, the more they stay the same.”
Tom Hespos, president of Underscore Marketing, who blogs at hespos.com
“Indeed, anyone can [blog]. But keeping a commitment to posting quality stuff often (and responding to your commenters) is the tough part. There are a lot of dead blogs out there.”
Eric Frenchman, PardonMyFrench
“Two things [come to mind]: having good content isn't enough to drive traffic. You need links, links, and more links and time to spend making those links.
“Second: If you write more than just a few lines, you need somebody editing it for you. No matter how much time you spend reviewing it, you'll miss something because after a while it looks perfect.”
Toby Bloomberg, Diva Marketing Blog and Blogger Stories
“It's not totally a non-geek medium. The more involved you become with blogging the more you want the bells and whistles included on your blog which takes some degree of tech/geek expertise. One of my biggest surprise-delights having 'geek' friends. I can not begin to tell you how kind and generous these guys have been to me.”
Seth Godin, Seth Godin’s blog
“Oh for sure, it's this: That people care what you say. They don't. They care what they get.
Eric Kintz, VP of Global Marketing Strategy at Hewlett-Packard, who blogs at Marketing Excellence
“The hardest thing in blogging is generating the right traffic -- not only increasing your traffic but getting access to your target audience. For example, my most successful post traffic-wise was YouTube video marketing , but was I successful in addressing my target audience? Did I rather just get linked by a popular blogger or did I just reach many bloggers that are interested in YouTube? I just have no way of knowing and the comments are not reflective of the readership.
Was I maybe more successful with Key Takeaways from the MPM conference, although there was less traffic?
“It makes it all the more difficult to tailor your messages to your audience because you get the biased feedback of the traffic numbers and comments.”
David Armano, Logic + Emotion
“The biggest lie: You can “casually blog.” It’s “fun.”
“I didn’t anticipate the commitment. Starting a blog is a lot like starting a relationship. When I first fired up Typepad—it was so easy that it seemed like the equivalent of getting hitched in Vegas. Now that I'm past the Honeymoon—sometimes I wake up to my blog and think ‘who the hell are you’??
“Blogging—like relationships is a lot of work. I had no idea. It is fun (and rewarding), but once you get an audience—even a small one, responsibility creeps in.”
BL Ochman, WhatsNextBlog
“I've read a zillion times that if you have great stuff to say people will find you. But you're a needle in a haystack until you know how to promote. All the top bloggers are skilled and artful self-promoters.”
Mack Collier, The Viral Garden and Beyond Madison Avenue
“The biggest lie I heard about blogging before I started was that 'You have to keep your entries short, a few sentences at most, because people won't pay attention for more than a few seconds'. My posts and the fact that anyone still reads me, disprove that 'rule’.”
…and taking it home:
Jeremy Wright, President of b5media and author of Blog Marketing
“Well, I'm not sure I had any preconceived notions when I started 3-plus years ago. So that doesn't really apply for me. But the biggest lie of blogging? …A friend of mine and I came up with a list of almost 40 items that are lies about blogging, not sure which one is the biggest though...
1. Blogging's just a fad.
2. Always maintain a hostile relationship with your audience.
3. Don't ever admit you did something wrong.
4. It's just a PR channel.
5. Don't have a personality if you're blogging for business.
6. I can't blog because I can't write.
7. Bloggers should let it all hang out.
8. Facts just get in the way of blogging.
9. Without open comments, it's not a blog anyway.
10. There are 10,000 new blogs launched every day.
11. I don't have time to blog.
12. Fast is better than right.
13. It's impossible to make money blogging.
14. Bloggers aren't professional.
15. Anyone can blog.
16. Blogs are basically just Web sites.
17. Only cranks with too much time on their hands read blogs.
18. Blogs are a great marketing gimmick, so I should catch the buzz wave and contrive one.
19. Negative comments will harm your brand.
20. A business blog is a stream of conciseness - you don't need a focus.
21. Only the CEO should blog (that's Mark Cuban's thought).
22. Competitors will steal your ideas.
23. You need to be able to write to blog.
24. Character blogs are bad.
25. Blogs are purely an external exercise.
26. Blogs give up too much knowledge to competitors.
27. Readers might find out your products suck.
28. Slushies are a summer-only drink product.
29. Blogging and podcasting are a zero sum game.
30. Blogs are unique.
31. Bloggers still live above their parents' garage.
32. Too many people are already blogging; you can't cut through the noise.
33. You have to be an A-List blogger or there's no point.
34. The best way to get attention is to attack, attack, attack!
35. Blogging's too difficult; I can barely manage my email.
36. Bloggers are good looking, funny, and are the life of any party.
37. There is no quantifiable ROI.
OK, your turn. What are the biggest lies about blogging you’ve discovered?
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Comments
I don't know what the biggest lie about blogging is, but I think I have a handle on the biggest truth:
What's the most-discussed, most-heated, most-commented-upon subject in the blogosphere? Blogging itself...
Look at the Daily Fix, for example: no other topic generates as many comments or sends as many bloggers, descending like Hitchcock's "Birds," upon this site.
Bloggers are interested in blogging.
Posted by: Jonathan Kranz | 06.28.06
Lie: Blogs and RSS feeds are the same thing. Not even close. Yes, a blog can be outputted as a feed, but this doesn't make a blog and an RSS feed the same thing from a content consumption standpoint. There a lots of things you can do with a blog that you can't do with a feed, and vice versa.
Posted by: Eric Ward | 06.28.06
Jonathan -- To your point about the Daily Fix: actually, only one of the Top 5 stories of this week is a post about blogging. The Top 5 Daily Fix posts this week were about social connectedness, brand management, controlling the message, face-to-face communication, and (finally), BL Ochman's story on Mark Cuban & blogging. You can see them in the right column on this page, "Most Active Posts."
Posted by: Ann Handley | 06.28.06
Biggest lie on blogging? I recently heard that Blogs are becoming yesterday's past.
I guess once again some hot shot wanted to be mentioned somewhere on other blogs.
Heck ... let's just say that Google is not a #1 search engine, newsletters came after blogs and RSS is a name of a home made dish. Maybe we'll be mentioned somewhere in the blogosphere.
Posted by: Igor M. (Bizmord Blog) | 06.28.06
What a wonderful post, Ann! There are some fabulous 'lies' here; I found myself nodding my head as I read them.
Posted by: Donna Tocci | 06.28.06
Ann - This is a great post.
Personally, I care a lot more about my subject matter than the act of blogging. However, if I'm going to blog I want to learn what I can about how to do it well.
On the other hand, it's a little sad when something like whether or not you allow comments (back on Seth Godin's blog) can cause such a stir.
I think that gets back to some of what you wrote above - it's sometimes hard to get the right audience - the ones who are interested in your content - as opposed to the ones who indict you because (not being a geek) you haven't figured out how to do a blogroll yet.
Thanks for doing such a great job pulling all of these myths together for us!
(Jeremy - your list rocks!)
Posted by: ann michael | 06.28.06
Wonderful post. What a great collection of perspectives all in one place. Ms. Community strikes again.
Posted by: David Armano | 06.28.06
Great post! My biggest lie about blogging for the Boston Globe/Boston.com? "This will be a part-time job."
Posted by: Maura Welch | 06.28.06
To add a few (not that you care what I say, but hopefully you get something out of this):
38. The blogosphere is an echo chamber... echo chamber... chamber.
39. One mention by an A-lister will make me popular. (did Seth read this?)
40. Starting a blog requires a hatred of mainstream media (though it probably doesn't hurt).
41. Bloggers can't be bought.
42. All bloggers are authentic.
43. Putting ads on my blog will run off my audience.
44. Everyone should put ads on their blog.
45. Everyone should put ads on MY blog.
46. My spouse won't mind me blogging. (Heard of blog widows yet?)
47. Nobody wants to know about your personal life.
48. Everybody wants to know about your personal life.
49. The blogosphere is verticle.
50. Numbering a list makes it more credible.
Posted by: DUST!N | 06.28.06
Haha @ 50.
Anne, thanks for putting this together. It's really great to hear everyone's perspective.
It's funny, because if you did this every year, even with the same participants, you'd likely get entirely different responses.
I know that most of mine were either in response to interviews with journalists or to questions I get at conferences (over and over and over and over and...).
I'm sure in a year, as the community morphs and as mainstream knowledge evolves, that my annoyances (and hence my list of lies) will change quite considerably.
Posted by: Jeremy Wright | 06.28.06
:::Sitting in the back pew, shouting "Amen!":::
Some great answers from fellow pewsters, too.
The biggest lie I hear from non-bloggers (or non-believers) are that "Blogs are self-indulgent drivel"
Posted by: Mike Sansone | 06.28.06
About 1994 I remember a scornful public comment about email: "By and large, it's mainly used by computer users to talk to other computer users about their computers".
Things change, slowly. But, to me, professional blogging still seems to be all about bloggers communicating with other bloggers about the merits of blogging.
Posted by: Andrew Denny | 06.28.06
In my opinion the biggest lie about blogging is that just because content appears in a blog, it is considered the same as "news" and "facts". Blogs are opinions, and at best, "journalism lite" and should be looked at with that level of scrutiny. I also believe that blogs contribute to the overall laziness in modern media...
Posted by: Jeremy Toeman | 06.28.06
You rock Ann! Blogs are just a kind of website. Anyone who tells you that getting a website a worldwide audience, or getting it top search engine placement is lying.
It's all about promotion. And I still think you need to turn on tagging in this blog!
BL
Posted by: B.L. Ochman | 06.28.06
It is a good post, and interesting to see everyone's perspectives. I certainly agree that blogs and blogging can seem like a bit of a circle-jerk, but i think what we percieve blogging to be depends on what blogs we read.
Like bloggers link to like bloggers, like bloggers talk about similar bloggers etc. The blogosphere is somewhat spherical, but it's actually lots of spheres, a journalism sphere, a political sphere, even a libral sphere, and republican sphere etc.
I think the tendency to glom together is from the desire to create linkages, which is an important part of getting traffic and in the end an audience. The phrase "go where it's warm" seems to fit. It's quite an effort to get links from blogs on different topics.
here's a couple of blogs not about blogging, one about microwaved dinners: http://heateatreview.com , here's one about t-shirts http://tcritic.com (mine BTW)
Cheers,
karl
Posted by: karl long | 06.28.06
51. Nobody reads blogs.
52. Nobody will read my blog.
53. Blogs don't matter.
Those are a couple of actual comments (by non-blog readers) I have gotten when I talk about blogging. One thing I think might just be true, though; some people (a lot?) will never read blogs. Oh well... Blog on. Great post!
Posted by: mad | 06.28.06
Not really a lie I'm identifying, but "build it and they will come" I haven't found to be true. It takes constant promotion and participation in order to build readers' trust and traffic. But it's been enjoyable, even if it does mean posting something nearly every day. Oh, I'm definitely not quitting my day job anytime soon.
Posted by: Mr. K. | 06.28.06
the bolgger who said, "i blog for myself and what i write is non of your business" is, in my humble opinion, the biggest liar!
Posted by: ah pek | 06.28.06
As I read down the "lie" list, I can't help laughing without choking my own saliva. You guys crack me up so bad.
I got one too, from a so called Internet pioneer who thinks that blog templates have to be heavily tweaked to look like a static site. This is to prevent SEs from delisting your blog once you stop posting for awhile.
Thanks again for making my day before I start blogging. I rarely had so much fun reading post on how presumptuous facts about blog and blogging.
Cheers,
Renee
Posted by: Renee | 06.28.06
Thanks for all your comments so far, all...*really appreciated.* DUST!N and mad -- I loved your additions to the numbered list..
One of the most strikingly honest comments (from BL Ochman) came as a huge realization for me, and is something a few of you have subsequently commented on as well: Bloggers really DO need to not be shy about blowing their own horn. You have to be comfortable with self-promoting...which is exhausting and not always comfortable, depending on your love of the limelight.
So Mr. K -- if you build it, they won't come, as you say. But if you build it... and then climb on top of it and jump up and down shouting, "Lookee me! Lookee me!" then...well, they just might.
: )
Again, many thanks, all!!
Posted by: Ann Handley | 06.29.06
~wave. After 13 months blogging .. I think I've learned something ... and I'm someone who switches "blogging" for other adjectives in the English language (eg. instead of drinking coffee or walking the dogs .. I am blogging coffee, and go out and blog the dogs) .. This is my truths:
Jeremy's #16 and #36 are not lies - but truths!
Dust!n's list was completely truthful about eing, completely all lies -Especially #46
Businesses should not be blogging. People blog and businesses want their employees to be uproductive, reinstall their freecell, solitaire, or let them play online poker at work!
Businesses should just recognize blogging software as the alternative to a geeky Webmaster. First there was Miva Merchant and expensive online stores, then there were cheap open source Zen Cart or OsCommerce online stores, now there is wordpress.
That's it. Let the Marketing Profs or Blog Consultants market the businesses by trying to get their business or sell their E-Books, and let the businesses do business as usual.
Now .. back to #21 of Jeremy's lie - I think CEO's should blog - but, not about their business - and if they can do that .. I will read them. Actually, that's how I got here .. reading ensight :D
Posted by: HART (1-800-HART) | 06.29.06
I write blog for my own self. Liar ;-)
Posted by: shirazi | 06.29.06
From a business blog perspective, "If I don't write a blog, then blogging is irrelevant to me and my company".
Not so. Just because you are not participating in the conversations that are going on in the blogosphere doesn't mean that you are not being talked about. What it does mean is that you have no input into that conversation.
Posted by: Mark White @ BBB | 06.29.06
The biggest lies I heard about blogging when I was starting out were:
1. You can't make money blogging.
2. Blog networks break Google and Yahoo's TOS by interlinking their blogs.
3. Traffic comes easy for blogs.
4. Bloggers are less likely to reciprocate links than webmasters of traditional websites
Posted by: George | 06.29.06
Great list Ann. I'm especially surprised (and glad) to see the import people have placed on being authentic in company blogs. I started a blog for my small software company only a few weeks ago, and I'm already seeing how many of my peers are shying away from discussing anything outside "how great their company is". As I've just recently put the "blogger" hat on, I'll be keeping these tips in mind. :)
Posted by: Ryan | 06.29.06
Thanks for an inspiring article Ann. The biggest lie I have heard is that "Blogging is Easy."
After 14 months of trying to figure out this medium, I have found one thing that works every time. Write about stuff you are passionate about.
When you do, you'll keep writing and the audience will come. It's not quick and it's not easy and most people still have no idea what a "blog" is. But the readers who do find you will come back for more!
Thanks for sharing your passions with us!
John
Posted by: John Richardson | 06.29.06
"Blogs are just online diaries" ;)
Posted by: arieanna | 06.29.06
Ann, this is an excellent post, and getting a host (albeit small) of bloggers to add their input was brilliant. The result, with the addition of the excellent comments you elicited, is a very complete list of "what bloggers should know"--a useful reference for all. Thank you.
Posted by: Cathy Mosca | 06.29.06
I don't care if anyone reads my blog.
Posted by: Jim Turner | 06.29.06
Anne,
Regarding your comment about the relative popularity of blogging vs. non-blogging posts: I think the number of comments to this one, way in excess of anything currently posted, kind of proves my point.
Posted by: Jonathan Kranz | 06.29.06
Lie? Blogs don't count.
BTW, what you're doing is working, based on the number of comments you're generating vs. what the volume was 2 months ago!
Posted by: Marsha | 06.29.06
Wow, a great and helpful post.
Will keep this in the bookmarks, my favorite is "Bloggers are good looking, funny, and are the life of any party."
Posted by: jhay | 06.29.06
The biggest lie is that blogging is different.It's not it's another communication channel.
Just like eBay Shops, Google Adwords/Adsense, PPC, 100 page Web sites, affiliates.
These are all ways you choose for your business to communicate with your customer/prospect.
Blogging is simply another, maybe geekier, way of doing so.
Posted by: Jim Symcox - The Marketing Magician | 06.30.06
Thanks for the great list--lots of new favorites for my Technorati account.
Two of my top lies:
Visitors leave comments. I think that may be where the adversarial approach comes from on some blogs, an attempt to elicit a response from the ghosts drifting through the traffic logs.
It's easy. While my first TypePad site went up in a day, every day since then I seem to encounter a place I feel clueless, whether it's tweaking templates, generating feeds, or building traffic.
Posted by: Ann Ray | 06.30.06
I've been blogging for so long now (6yrs!) that I'm more in the process of establishing my own "blogging truths" than noticing others' "blogging lies" (I probably just don't pay attention to them).
However, one preconceived notion about blogging that I have found wrong time and time again is:
- getting linked by a popular blogger will increase your traffic.
This is correct in the short run (you get a little "peak" in your visitors) but most of the time, it's all "return to normal" once the wave of link-visitors has come by.
For me, traffic increase comes slowly, with time and hard work. There's nothing "magic" about it.
Posted by: Stephanie Booth | 07.01.06
Another one for the list:
You should target blog posts specifically to gain traffic.
I think people should blog about what's on their mind, not what they think other people would like to see.
Your post is an excellent positive example, it's nice to see that you post is based on a tiny bit of frustration about why "they" won't visit after three months of hard work. :)
Posted by: Jeroen Leenarts | 07.01.06
I think it is quite amusing that people think there are absolute truths or lies about blogging.
From Shoelover's perspective, the blog has been a wonderful tool to aid in the marketing of Shoelover's business, Shoe Stor, it has essentially made us a company with an international presence as it brings in orders from all over the world. But having said that, Shoelover has trouble seeing how blogs add to the bottom line of large multinational business or can act as anything other than an additional corporate mouthpiece, where everything is vetted and re-vetted before it is released from to the public.
What Shoelover would like to see from some of the proponents of “blogging is essential for business” is for them to give some idea of the impact that blogging has had on their bottom line.
xoxo
Shoelover
Posted by: Shoelover | 07.02.06
Not to be overly rude, but it would probably be helpful if Shoelover would stop referring to themselves in the third person.
Posted by: J.D. Matthews | 07.02.06
I think the BIGGEST LIE of them all is:
" I don´t care if coments are good or bad. I don´t care if they coment at all"
Posted by: Hugo Garcia | 07.02.06
I started blogging because I felt I had soemthing important to say. I thought people might like to hear what I had to say.
If they came, they came. If not, it helped me document my thoughts and at the same time would prove to be a useful "marketing therapy" tool to catharsise all my ideas.
I was new to it, struggled with my template (still do!) and really just thought of myself as being a bit-part of a far greater thing. My model was not one of volume-generation.
My long-standing rule has been to say something relevant as much as possible. Decide who you are speaking to (even imagine a couple of individuals you think might be enlightened by your comments) and say something that affect THEM.
Ann and the rest of the team, keep up the good work. You've got a great product. Stylish, witty, relevant and above-all, containing great content from proven thought-leaders!
Posted by: Paul Fabretti | 07.03.06
Biggest lies:
1) It's hard to get started.
2) It's 'one more thing' to think about. (If you are any sort of professional keeping tabs on an industry should never run out of things to blog about.)
3) It replaces ezines. Tandem tandem tandem!
4) It has to be perfect out of the gate.
5) Blogs are new. (They are an extension and maturation of existing trends and technologies.)
6) Only the A-List matters.
When training folks, I think the biggest frustration is 'fighting the form'. Yes, you can start a blog cheaply - but yes if you want it to mesh exactly with your existing brand you're gonna have to drop some dough. But that's no excuse not to get started.
Posted by: Andy Wibbels | 07.04.06
I am easily bored with blogging, but now I'd like to re-launch the long-dead blog of mine. Wonder how long this bout of enthusiasm lasts?
Posted by: Rainy | 07.09.06
Another lie would be
"Any company can start a blog and boost sales by doing nothing" That's two lies in one, actually.
Posted by: Yuri | 07.13.06
Lie:
"Top Blogs" are defined by number of readers, pageloads, unique visitors or any of that...
That's not what blogs are about, right? We are talking about things like trust and time and interest and take-aways ... Not Danielle Steel or Gorillas in underwear.
Posted by: Cameron Maddux | 07.13.06
Lie 1: "You can't have two blogs that talk about different things". I have a fun blog and a business blog. Two different sites.
Lie 2: "Your blog must be popular". Ha, it's almost impossible to get to my business blog. You can do it, but you have to find the web site... then you have to ask me first. Also, I know other companies such as GM do something similar with their own employees. It promotes internal communication.
lie 3: "Blogging requires no research". I have learned the hard way that in order to write a successful blog, you need to know what blogging is about. It's like driving a car, sure it looks easy and lots of people do it, but you still have to learn how.
Cheers
Posted by: Andrew Tompsett | 07.19.06
My question...is there a 12 step program for someone who finds herself online at 3am reading through all these comments (which are great!) while wondering what to write on her own blog...
Posted by: Delaney Kirk | 07.21.06
Ann,
It would be interesting if you could comment in a future post about how you've succeeded in driving traffic to the MarketingProfs blog.
Posted by: susan weiner | 07.29.06
Great idea for a post, Susan.
: )
Posted by: Ann Handley | 07.29.06
1-that it's easy. Doing any thing well is not easy
2-that it is about writing - it is as much about relationships as it is about writing.
Posted by: deborah schultz | 08.10.06
Keep up the great work on your blog. Best wishes WaltDe
Posted by: WaltDe | 08.31.06
hi,
Its just for making extra bugs nothing else. now a days every one are starting blog there is nothing like spcialised contents.
Posted by: free seo tools | 12.16.06
I definitely agree that you need to blog with passion to build a long term audience. If your blog is not specific to an area, then your personality must come through strongly.
Posted by: Colin Campbell | 04.22.07
Another lie: Lots of comments on a blog mean that the blogger is "successful".
We know it's not true because there are no ROI equation that factor in "comments".
Commenters that don't "buy" are the digital version of window shoppers.
Posted by: Dan Green | 06.12.07
If I came onto this blog and politely asked if anyone would like to look at our new website globehuggers.com, would that break any complicated rules of blogging that I am unaware of? I haven't done blogging before but I am concerned about climate change.
Posted by: Debi | 08.22.07
Interest post, thanks
Posted by: Jimm | 02.08.08
All the biggest are the lies, half-truths, lies of omission, and half-baked opinions masquerading as informed commentary, contained/implicit in all the "learned" comments above, presuming to answer the question about what the biggest lies about blogging are.
Posted by: Rod | 02.09.08