MediaBuyerPlanner: The U.K.'s Ofcom, in response to questions about the impact of a total ban on junk food advertising on television, has estimated that television companies would lose more than 140 million pounds in ad revenue if such a ban was put into effect. The media regulator was asked to answer the question as part of a public consultation on the issue that closes on June 30, the Media Guardian reports.

Whether a food falls into the junk food category is based on a points system that takes into account saturated fat, salt, and sugar content. Common suspects such as sugar coated cereal, soda, and fast food chicken nuggets can be defined as junk food - but also bran cereal, corn flakes, and lemonade.