MediaBuyerPlanner: The new alliance of 21st Century Marketing and Ralph Stevens Associates has won three catalog mailing lists from Starcrest Products of California, DM News reports. This is the first time these lists will be available for rental and the files comprise 700,000 new mail-order buyers who spend $50 or more on an average order.

The arrival could calm mailers concerned with the lack of prospects available on the list market.

Gavilan's mail-order buyers, includes 136,903 senior women who spend $45 on average per order on products like kitchen and batch products, cosmetics, handbags, apparel, jewelry and home and garden products.

The Make Life Easier catalog file has 210,642 annual buyers and is geared toward individuals 55 or older, 60 percent being women, with an average order of $50.

Traditions offers a file of 308,641 names, 80 percent of whom are women who spend an average of $55 per order on things like games, costume jewelry, CDs, books, stationery and other gifts.