MediaBuyerPlanner: Two poker sources - Card Shark Media and Card Player Magazine - will provide a daily poker feature for newspapers titled Tournament Hand Matchup. The column complements one written by Daniel Negreanu which is carried by more than fifty newspapers with a combined circulation approaching 5.5 million readers, the companies announced.

Tournament Hand Matchup presents real poker hands involving the game's most notable players from poker's largest events. "Editors know that Tournament Hand Matchup attracts the high-priority 18-35 year old demographic. These readers don't read bridge columns; they play poker," says Steven J. Miller, president of Card Shark Media.

Miller says the column is appropriate for poker, gaming, and travel and entertainment advertisers who are "committed to running long-term newspaper ad campaigns targeting the 65 million poker players and fans in the USA."