MarketingVOX: U.S. Senator Hillary Rodham Clinton’s campaign has hired prominent political blogger Peter Daou to help improve her image in the blogosphere, where both right and left on the political spectrum have targeted her, writes the New York Times. Clinton is up for re-election and is a likel…
Archive for June, 2006
Wednesday, June 28, 2006
Clinton Campaign Hires Political Blogger Daou
Continue reading "Clinton Campaign Hires Political Blogger Daou"
AOL Launches Action Sports Site Lat34.com, Jeep Sponsors
MarketingVOX: Partnering with production company Fusion Entertainment, AOL has launched a video-focused action sports website, Lat34.com, centered around sports such as surfing, skateboarding and snowboarding, writes MediaWeek. Jeep has signed on to serve as Lat34’s charter advertiser and is runni…
Google Analytics Adds AdWords Reports; Issues Faster Invites
MarketingVOX: Google is clearing out the list of those waiting to use its Google Analytics (the erstwhile Urchin) and has expanded AdWords integration, adding two AdWords-related reports to the free analytics tool – the AdWords Analysis and AdWords Keyword Positions reports, which directly import …
J.D. Power: Hummer.com Is Most Useful Manufacturer Website
MarketingVOX: Hummer.com is the most useful manufacturer Website for new-vehicle shopping, according to the just-released J.D. Power and Associates 2006 Manufacturer Website Evaluation Study – Wave 2, a semi-annual study that measures the usefulness of manufacturer websites during the new-vehicle …
Lyris: U.S. Email Deliverability Rates Lag Europe’s
MarketingVOX: Gross deliverability rates of permission-based email marketing messages for European internet and email service providers were better than for U.S. ISPs and ESPs in the first quarter of the year, according to J.L. Halsey subsidiary and email marketing solutions provider Lyris Technol…
Ford to ‘Rip out the BS’ with Online Film Series
MarketingVOX: With an unlikely mixture of brutal honesty and advertising guile, Ford is telling the story of its turnaround efforts with a weekly online-only series of fifty 3-5-minute short films titled “Bold Moves. The Future of Ford,” reports AdAge. In the first episode, Mark Fields, Ford presi…
Confessions of a Hypocrite
So in the last post, I talked about retailers lies and how they reverberate and why marketers should not lie….
And in response to one of the comments on the post, I said our responsibility as marketers is to go beyond telling the truth about products and services and to be honest about the way i…
Gates and Buffet: Going Where No One Has Gone Before
It’s unprecedented. It’s astonishing. The nonprofit world is reeling. Philanthropy will never be the same. So, why should your company care about this news…?
With Bill Gates’ recent decision to leave his corporate duties to focus on The Bill & Melinda Gates Foundation, and now Warren Buffet’s an…
YouTube Bigger Than Jesus
Not really, I’m just reading into this statement by the Worldwide Chief Creative Officer of one of the world’s largest advertising agencies (Mark Tutssel of Leo Burnett)….
YouTube, which publishes video clips and has greater US reach than MTV
This was part of a financial times article titled You…
Tuesday, June 27, 2006
Sirius to Air ‘Barbara Walters Special’ Interviews
MediaBuyerPlanner: Sirius Satellite Radio continues to exercise its dedication to bringing in top talent, as it has just announced that it will air a weekly, two-hour series, beginning next year, that will replay many of the interviews Barbara Walters has conducted for ABC News specials since 1976…
