MarketingVOX: Decade-old Classmates.com, a granddaddy among social networking sites, is about to relaunch with a spiffed-up new look (with only one ad unit per page) – and a novel take on contextual advertising, writes AdWeek. Its new “My Favorites” page will allow its 40 million members to not on…
Archive for June, 2006
Thursday, June 1, 2006
Classmates.com’s Novel Take on Contextual Ads
Continue reading "Classmates.com’s Novel Take on Contextual Ads"
Ask.com Launches Blog and Feed Search
MarketingVOX: Ask.com has launched its new blog and RSS feed search – available both on Ask.com and parent IAC’s Bloglines service, reports ClickZ. The blog search results will not immediately feature ads. “We’re focusing on driving usage right now,” Ryan Massie, senior product manager at Ask.com,…
Social Networking Sites Luring Brand Marketers
MarketingVOX: Yet another social networking site – the fashion-oriented StyleDiary.net – has succeeded in wooing brand advertisers, and it has stopped relying on Google AdSense, turning instead to CPM-based advertising, writes MediaPost. Advertisers include ShopChiffon.com and Misamu.com. Photo-sh…
Google’s Offline Ad Efforts Slow to Grow, Will Keep Trying
MarketingVOX: Google execs admitted that that its traditional media efforts are moving more slowly than expected, writes BusinessWeek. During a May 31 investor conference call, Jonathan Rosenberg, Google’s SVP of product management, described the Google Publication Ads program, for example, as dis…
Yahoo Launches Video Site
MarketingVOX: Yahoo has launched its own video website to take advantage of the soaring popularity of online video, writes CNET. The Yahoo Video site includes a search box at the top of the homepage; users can also browse by category or user-generated tags. If a video resides on another site, the …
Warren Buffett on “Which Candidate Has the Most Potential?”
Lately I have been up to my eyeballs in truly epic searches….
Lots of hiring activity going on out there at the VP level.
One VP of Marketing search in particular has me feeling like the ball boy at Wimbledon, with a worldclass Fortune 500 company on the client side of the net, and several massi…
Interactive Marketers: The New Sticks In the Mud?
Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the “traditional” media…?
Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the s…
