MediaBuyerPlanner: Star Jones Reynolds made a surprise on-air announcement Tuesday, saying that she will be leaving The View, after having said in a People magazine interview that she felt she was fired, the AP reports. Barbara Walters, the creator of the show, has said that she was taken by surpr…
Archive for June, 2006
Wednesday, June 28, 2006
Star Jones Leaving ‘The View,’ Too
Continue reading "Star Jones Leaving ‘The View,’ Too"
Liz Claiborne Inc. Hires Granoff to Boost DTC Revenue
MediaBuyerPlanner: Liz Claiborne Inc. has confirmed its commitment to its development of direct-to-consumer marketing in 2006 with the appointment of Jill Granoff, former president/COO of Victoria’s Secret Beauty, to the new post of group president, direct to consumer, DM News writes.
According to…
Poker Column Reaches 18-35 Demo
MediaBuyerPlanner: Two poker sources – Card Shark Media and Card Player Magazine – will provide a daily poker feature for newspapers titled Tournament Hand Matchup. The column complements one written by Daniel Negreanu which is carried by more than fifty newspapers with a combined circulation appr…
Total Upfront Take Expected to Hit $8.95 Billion
MediaBuyerPlanner: CBS has nearly completed its upfront sales and is expected to finish with $2.4 billion in ad commitments for next season, down slightly from last year’s total which was $2.5 billion, writes AdAge. CBS is expected to top all broadcast nets in upfront take for the second year in a…
Marketers Tap into New Outlets for Gay, Lesbian Audiences
MediaBuyerPlanner: The proliferation of film festivals intended for gays and lesbians has given marketers hoping to reach those audiences new advertising options. For example, Stolichnaya vodka is underwriting a documentary, called Be Real, along with a website (stoli.com/bereal) which will presen…
Inc.com Launches NYC Outdoor Campaign
MarketingVOX: Inc.com broke a new outdoor branding campaign earlier this week in New York City that will run through August 20, writes MediaBuyerPlanner. The campaign targets business owners and C-level executives at privately held companies. The outdoor ads will appear on 20 public telephone kios…
Organic Hires Corteville to Lead Media Practice
MarketingVOX: Digital marketing agency Organic has appointed Rick Corteville executive director of media, effective July 5. He will focus on helping clients more effectively tie their website and media initiatives together to create richer, more holistic brand experiences, Omnicom’s Organic said. …
Forrester: Marketers Interested in, but Not Spending on, Blogs
MarketingVOX: Interactive marketers are putting most of their money in email, search, behavioral and contextual targeting, and rich media, writes DM News, citing a Forrester Research study, “Interactive Marketing Channels to Watch in 2006,” which found that more than 65 percent of those surveyed p…
Jupiter: Carriers Can Profit from Mobile Communities
MarketingVOX: Mobile communities have emerged as a popular, though still unproven strategy for wireless carriers to drive data usage, according to a new JupiterResearch report, “Mobile Communities: Finding Opportunities Beyond a Mobile MySpace.” Near-term revenue will result from increased usage o…
Car Dealers Spending More on Online Advertising
MarketingVOX: Auto dealers continue to shift budgets from traditional advertising to internet marketing programs, with dealers on average spending about 9 percent of their advertising budget in 2005 on paid search, third-party lead-generation sites and other web marketing programs, according to th…
