MediaBuyerPlanner: Bonneville International, Emmis Communications, Greater Media and Lincoln Financial Media have entered into multi-year agreements for Portable People Meter radio ratings when the new audience ratings technology is deployed.
Arbitron plans to launch the Portable People Meter syst…
Archive for June, 2006
Friday, June 9, 2006
Four Radio Groups Sign Up for Arbitron’s PPM Ratings
Sharper Image Free Fall Continues
MediaBuyerPlanner: Sharper Image’s revenues for the first quarter ended April 30 decreased 26 percent to $106.8 million, DMNews reports. Catalog/direct marketing sales decreased 16 percent to $23.5 million while Internet sales decreased 26 percent to $17.2 million. Wholesale sales decreased 45 per…
Upfront Update: NBC May Roll Back Pricing, ABC Inks No Deals Yet
MediaBuyerPlanner: Media executives are estimating that NBC may be rolling back pricing by as much as 6 percent during this upfront season and OMD is said to have negotiated a deal with the network at a lower CPM than last year, MediaPost reports. OMD earlier this week signed the first major deal …
CA Breaks Global Branding Campaign
MarketingVOX: CA has launched a global branding campaign that includes print ads, online advertising, direct mail and a sponsorship program, building on its “Believe Again” effort for its Enterprise IT Management technology, writes BtoB Online. The campaign was developed by a team of Interpublic G…
Microsoft IPTV Enters Europe
MarketingVOX: Deutsche Telekom’s French internet arm, Club Internet, will be the first in Europe to sell Microsoft’s software for TV and video on demand over IP networks to consumers, Reuters reports.
Microsoft’s IPTV technology allows users to watch high-definition TV, two programs at the same ti…
In U.K. Search Market, MSN and Yahoo Fight for Second
MarketingVOX: The search battle in the U.K. is for second place, with Google far ahead of the field, according to Hitwise (via PC Advisor), which says Yahoo’s share of U.K. searches has increased and is tied with that of MSN, with Yahoo Search and MSN Search each accounting for over 7 percent of U…
FIM’s Levinsohn: MySpace’s ‘Digital Gold’ Is User Info
MarketingVOX: Ross Levinsohn, president of News Corp.’s Fox Interactive Media unit, said FIM is increasingly using MySpace and other properties – including game site IGN and movie review site Rotten Tomatoes – to accumulate information about users and their interests to help marketers target speci…
Hitwise: Google’s Share of U.S. Searches at 59 Percent
MarketingVOX: Google accounted for 59.3 percent of the volume of searches in the U.S. for May 2006, followed by Yahoo and MSN with 22.0 and 12.1 percent, respectively, Hitwise announced yesterday. The other search engines tracked by the online competitive intelligence firm accounted for the remain…
DeSena to Head Engagement Measurement at Mediaedge:cia
MarketingVOX: Mediaedge:cia (MEC) has created a partner-level position in charge of measuring both online and offline engagement, and it has named Mars Direct marketing vet Bob DeSena to the post of director of active engagement, reports ClickZ. Most recently, DeSena was founder and CEO of Engagem…
House Passes Pro-Telco Bill, Rejects Net Neutrality
MarketingVOX: By a more than three-to-one margin (321 to 101), the House of Representatives on Thursday passed telecommunications legislation that for the most part corresponds with the agenda of the largest telephone companies, writes the New York Times. Lawmakers also rejected, 269 to 152, a Dem…
