MediaBuyerPlanner: An agreement between the U.S. Postal Service (USPS) and the United Parcel Service (UPS) has expanded the relationship between the two, increasing the number of cities to which UPS delivers First Class and Priority mail on behalf of the USPS. Previously, UPS delivered First Class…
Archive for June, 2006
Thursday, June 29, 2006
Rivals UPS, USPS Partner for Delivery
Continue reading "Rivals UPS, USPS Partner for Delivery"
Willie Nelson Joins XM, Launches ‘Willie’s Place’
MediaBuyerPlanner: XM Satellite Radio announced today that country music legend Willie Nelson will join XM to launch Willie’s Place on XM’s traditional country music channel, formerly known as Hank’s Place. In his new role as “proprietor” of Willie’s Place, Nelson will provide creative direction f…
Spanish-Language Upfront to See as Much as 12.5% Increase
MediaBuyerPlanner: Univision and Telemundo are expected to see substantial gains in this year’s upfront over last year, with Merrill Lynch analyst Jessica Reif Cohen predicting that Univision will do some $1.11 billion in ad sales for an increase of 10 percent and that Telemundo will pull in $330 …
The Last Word May Be a Number
Numbers move people to action….
A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company’s competitors (a list I found on the Web). I got a better rate.
Same with my credit card. No dice until…
What’s the Biggest Lie About Blogging?
It’s been 3 months since this blog launched. And the learning curve …. as for any new venture …. has been steep as Kilimanjaro….
Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more th…
Four Ways to Build Web Links
Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual Web link building tips and advice…?
1) Did you know there are at least ten different ways you can potentially obtain links from Yahoo? Have a look here to see what I…
Taking a Pulse on the World…
…particularly in the Middle East. The ME Excellence Awards Institute focuses on merits, rewards best practices and recognizes outstanding contributors….
Does your firm?
And how about taking a break for a moment to find out what’s really going on in the world? For example, have a clue as to how…
Shell Oil’s Dog & Pony Show Misses the Point
While the only way the rest of us can afford to get around on anymore are dogs and ponies, Shell Oil and a bunch of its friendly top executives are bringing a genuine old-fashioned dog and pony show to 50 towns near you this summer….
Their goal? To convince angry consumers that Big Oil really is…
Wednesday, June 28, 2006
MMR Study: Unpaid Subs Not Read or Valued Like Paid Subs
MediaBuyerPlanner: Consumers who receive unpaid subscriptions to upscale city and regional magazines are far less inclined to read them and don’t value them as much as magazines they pay for, according to a study by Monroe Mendelsohn Research commissioned by Emmis Communications, MediaPost reports…
CBS Upfront Nears Completion
MediaBuyerPlanner: CBS is nearing the end of its upfront business and is expected to take in between $2.3 and $2.4 billion – similar to last year’s upfront sales, according to Mediaweek. However, CBS still has some business to write, and insiders believe that if some agencies are unable to come to…
