MediaBuyerPlanner: Dan Rather, who has sat in the CBS anchor chair for 24 years, will be gone from the network by the time Katie Couric joins this fall, according to the Washington Post. CBS executives have said that they are not trying to “boot” him because of the controversy surrounding his botc…Continue reading "CBS Plans to Show Rather the Door"
Archive for June, 2006
Thursday, June 15, 2006
MediaBuyerPlanner: The Latin Grammy Awards, headed to Madison Square Garden on November 2, is looking for five corporate sponsors in the wireless, automotive, financial services, retail and apparel categories. Univision will broadcast the show in Spanish.
NYC Marketing and NYC Big Events are using…
MediaBuyerPlanner: For its list of 50 best magazines published today, the Chicago Tribune chose The Economist as number one, writing that it is, “in a class by itself as the best English-language newsweekly, with each issue unavoidably reminding readers of the weaknesses of Time, Newsweek and U.S….Continue reading "‘The Economist’ Chosen Top Mag by Chicago Trib"
MediaBuyerPlanner: Direct Partners Solutions has taken over management of the Christian Music Planet Magazine subscriber list and will make it available to the market for the first time, writes DM News. The list, with 21,000 names, is comprised of Christian music lovers. Christian music album sale…Continue reading "Christian Music Magazine Subscriber List Hits Market"
MediaBuyerPlanner: Almost 50 percent (48.9 percent) of senior marketing executives report paying for an editorial or broadcast placement, according to the results of the fourth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey. Additionally, nearly half (45.6 percent) of all r…Continue reading "Almost 50% of Media Execs Have Paid for Placement"
MediaBuyerPlanner: Yahoo’s latest brain-child is, well, a giant brain, which doubles as a two-story terrarium atop the Hard Rock Cafe in New York. The PR stunt is meant to promote Yahoo Answers, an online community where consumers ask and answer questions on any topic, writes Promo Magazine. Withi…Continue reading "Yahoo Exhibits ‘World’s Largest Brain’"
MarketingVOX: Voice over internet protocol (VOIP) technology will help bring about the end of the traditional home telephone as the appeal of new fixed-mobile telephone services grows in Europe, according to JupiterResearch, which reports that some 27 percent of Western European* consumers are alr…Continue reading "Reports: End Is Near for Home Telephone in Europe"
MarketingVOX: This year, Google will probably acquire a web-based PowerPoint-like presentation application, such as Thumbstacks, to complement its Google Spreadsheets online spreadsheet and Writely word processor, according to market research firm Gartner, writes TechWeb. But Google isn’t interest…Continue reading "Google Likely to Acquire Online Presentation App"
MarketingVOX: Amazon.com has taken cautious steps toward selling groceries online – one of the best known examples of the dot-com bust’s casualties, reports Reuters. The new service is limited to nonperishable goods, including pasta, cereal and canned goods, which Amazon can ship to customers. Gro…Continue reading "Amazon Selling Groceries Online"
MarketingVOX: U.S. teens spend as much time online – about 2.9 hours per day – as they do watching TV, writes MediaPost, citing a survey by CBSNews.com. Research for school was the most-cited online teen activity, with 90 percent saying they frequently or occasionally use the web for school work. …Continue reading "Teens Spend Time in Equal Measure on Web, TV"