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MarketingProfs Daily Fix Blog
I was reading in the Globe and Mail about the International Air Transport Association (IATA) meeting in Paris this past week….
The attendees were the leaders of many of the world’s major airlines. One of the key topics was branding. Here’s what Peter Knapp from Landor said to these leaders:
“If …
June 23rd will be Second Lifes 3rd birthday, and finally Second Life seems to be gaining traction in the marketplace of ideas. More importantly (for its financial viability), it’s starting to gain the attention of businesses….
Micropersuasion noted yesterday that American Apparel has opened a st…
In an age when technology is everywhere, those who understand how technology works are easy to find….
Those who understand how people work are much harder to find.
Let’s say 20 years ago you had an organization of 1,000 people. Let’s say that over those twenty years 500 of those people were repl…
Mini-epiphany time. Last week I was sitting on a call with Aldo Castaneda and Eric Norlin discussing Digital Identity amongst other things….
I brought up the idea of “Abundance” (Hat Tip to Sanford Streim for pointing me to “Musings of a VC in NYC”) as a primary differentiator between the “offl…
Integrated Marketing is back. But will marketers embrace brand experience in addition to brand message…?
… iMedia Connection has recently published “A Quick Guide to Integrated Marketing.” It’s another take on the all-too-familiar challenge of aligning multiple marketing initiatives across mul…
In honor of the anniversary of Bloomsday, June 16, 1904, the day on which the novel Ullyses is set, I pose the following question…
…What does the novel tell us about what it means to be an advertising or marketing professional?
Here’s an answer from an unexpected source, an overview of James J…
Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you get…?
I am. It may work — why would they do it if it did not? — but it gives marketing a bad name.
Just this morning, I had two come in to my business phone. First was a pre-recorded “courtesy c…
I just spend the entire month of May documenting all of my internal and external communication just to see how cluttered my life is….
Ok, so not all of it, but I did look at all my snail mail, one email account and my cell phone. Just logging the information was absolutely exhausting. I can’t im…
MediaBuyerPlanner: Ford, a major sponsor of American Idol, has signed the hit TV show’s winner, Taylor Hicks, to promote its 2006-model-year clearance sale, writes AdAge. In addition to 30- and 60-second TV and radio spots, Ford is advertising the promotion nationally in ads in USA Today and major…
MediaBuyerPlanner: Bridge Ratings projects that over the last fifteen weeks 1,718,945 additional subscriptions to satellite radio have occurred at the retail level. XM’s share of this 15 week projected retail sales total is 50.2 percent, Sirius 49.8 percent.
Based on the slowing trendline of sales…
