MarketingVOX: Yahoo has agreed to a process for refunding money to thousands of advertisers dating back to January 2004 and will pay $4.95 million in attorney fees to settle a click fraud class-action lawsuit, reports the Associated Press. Yahoo also committed to working with others in the industr…
Archive for June, 2006
Thursday, June 29, 2006
Yahoo Settles Click Fraud Suit
Continue reading "Yahoo Settles Click Fraud Suit"
eBay Likely to Ban Google Checkout Use
MarketingVOX: eBay’s “Safe Payments Policy,” which prohibits sellers from requesting payment via services not approved by eBay, will likely be used to prohibit eBay merchants from using Google’s just-announced Google Checkout, according to AuctionBytes.com. eBay spokesperson Hani Durzy is quoted a…
IPG, Facebook Finalize Strategic Pact
MarketingVOX: Agency holding company Interpublic Group has finalized a multifaceted agreement with social-networking site Facebook.com, with IPG clients as a result receiving prime advertising space as well as consumer research from the site, reports AdWeek. As earlier reported, IPG will acquire l…
DoubleClick Acquires Klipmart
MarketingVOX: Digital advertising technology and services provider DoubleClick has bought online video delivery and management solutions provider Klipmart and will integrate the company’s technology with the DART Motif rich media platform, bringing DoubleClick closer to becoming an end-to-end rich…
Coen Revises Online Advertising Spend Forecast Upward
MarketingVOX: Universal McCann’s forecaster, Bob Coen, has revised his overall U.S. ad spend estimates downward, except he’s bullish on internet ad spending and has revised his estimates upward, reports MediaPost. Coen now forecasts that internet ad spend excluding search – will amount to $9.705 b…
Google Checkout (not Gbuy) Checks in, Challenges PayPal (and Amazon)
MarketingVOX: Google has finally launched Google Checkout, its much-anticipated payment service (also known as Google Wallet and Gbuy), intended to make online shopping more convenient for buyers as well as sellers, according to a report by CBS/AP. Essentially, Google would become the middleman, a…
How (and Why) to Make Your Business More “Conversational”
Are you trying to figure out how to help your company “join the conversation”? Or figure out just why you need to in the first place…?
Amy Gahran points to an excellent article Steve Outing wrote in yesterday’s Editor and Publisher Online. At first pass, How to Make Your Web Site More Conversati…
Anheuser-Busch Locks Up Super Bowl Exclusivity through 2012
MediaBuyerPlanner: Anheuser-Busch has secured its position as the exclusive alcohol advertiser at the Super Bowl for the next six years by adding NBC broadcasts of Super Bowl XLIII in 2009 and Super Bowl XLVI in 2012 as part of a comprehensive six-year multi-sport agreement signed recently.
As par…
UPN, WB Ratings in Free Fall
MediaBuyerPlanner: Ratings for both the WB and UPN – merging in a matter of weeks into the CW – are sinking, with UPN’s average rating down among adults 18-34 by 27 percent compared with last year and the WB’s average rating down 22 percent among the same demo, Media Life writes. Neither network a…
WWE Launches New Lad Mag
MediaBuyerPlanner: World Wrestling Entertainment, formerly known as the WWF, launched an new lad mag named WWE Magazine today. WWE is folding its two preexisting magazines, RAW and SmackDown into the new title, which will focus on the lifestyles of WWE wrestlers, their activities outside the ring,…
