MarketingVOX: As a result of its acquisition of Gillette, Procter & Gamble became the largest advertiser in the U.S. in 2005, spending $4.61 billion compared with the $4.35 billion of second-place General Motors – the first time the $4 billion mark has been surpassed – writes AdAge, citing its “10…
Archive for June, 2006
Monday, June 26, 2006
P&G Tops GM in Ad Spend, Each Breaks $4B Barrier
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Hundreds of Friends, but No One to Talk to?
I was talking to my pal Mike Wagner today. In passing he mentioned that a good number of his reader comments come from folks in Europe. “So I can’t complain that I’m stuck in Des Moines, Iowa any more. With my blog I’m not stuck anywhere,” Mike said….
Contrast Mike’s perspective with a story I r…
A Brave New Buzz
I recently got back from the Kid Power conference in Orlando where I chaired two tracks: the “TV, Internet, Mobile & Beyond” track and “Promotions” track, respectively….
I’ve got to tell you, this conference was an eye-opener for lots of people.
Social networks. . . MySpace.com and Facebook.com?…
Mark Cuban Makes His Blog a One-Way Street
Tech billionaire Mark Cuban, whose forthright communication makes him one of my heroes, has turned off comments on his blog….
He said that “they have devolved to the point where they add no value.” I hope he won’t take offense that I am taking one of his quotes out of context, but he told Onlin…
Getting Creative with Sponsorship
Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England schools/universities….
So, I took note of new IEG research (as reported in PROMO magazine) indicating that spending on cause-related marketing is on a steep increase.
The fig…
Friday, June 23, 2006
Cowell’s ‘America’s Got Talent’ Summer’s Top Premiere
MediaBuyerPlanner: Wednesday night’s America’s Got Talent on NBC was the summer’s highest rated debut, with a 4.6 in adults 18-49 overnight average during its two-hour time slot, and its audience grew from start to finish, which new reality debuts have struggled with this summer, Media Life writes…
Sara Lee Turned to WOM, Allrecipes.com to Launch Bread
MediaBuyerPlanner: When Sara Lee launched its Soft & Smooth Whole Grain Wheat Bread the company started a word of mouth campaign and turned to AllRecipes.com for a partnership.
“Moms have no control when kids are out of their sight, except for sack lunches,” said Esmee Williams, VP of Marketing fo…
Jambo, Bid4Spots Launch Radio Pay-Per-Call
MediaBuyerPlanner: Jambo has launched a test program using radio ads to drive phone leads to select categories of Pay-Per-Call Collect advertisers. Jambo is buying radio airtime through Bid4Spots which sells last-minute radio airtime using a reverse auction format.
Jambo will place radio ads for c…
USA Weekend Bows Weekday Health Magazine
MediaBuyerPlanner: USA Weekend has introduced a sister publication USA Weekend HealthSmart this week in 76 newspapers, Editor&Publisher reports.
HealthSmart runs in papers Monday through Thursday rather than on the weekends. The34-page supplement netted 16 pages in advertising – roughly $3 million…
Outdoor Measurement System Works Like JIC
MediaBuyerPlanner: Outdoor has moved swiftly in recent years to establish an audience measurement system and what the sector is developing appears to operate much like a joint industry committee, an approach that has failed with other ad sectors, MediaPost reports. But the group organizing the sys…
