MarketingVOX: After a rough introduction, NBC and YouTube are partnering to make clips from NBC shows available on the video social-networking site starting this week - the first such deal between a broadcaster and viral-video site - reports the Hollywood Reporter (via Micro Persuasion). In February, the two tussled over a "Saturday Night Live" skit that was watched millions of times on YouTube, as well as hundreds of other NBC clips illegally uploaded to the site.

The strategic partnership will promote NBC's fall program lineup and other preferred shows over the next year and will include an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion of the site by NBC, according to an announcement by the two companies.

As part of the agreement, NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office." NBC will upload several video presentations and long-form promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.

NBC will also launch a contest June 26 through July 21 for "The Office," asking YouTube users to submit their own creative 20-second promotional videos to NBC's YouTube Group. The winning video will air within the network broadcast of "The Office" in August.

People now watch more than 70 million videos per day on YouTube - the 17th most trafficked website in the world and leading video entertainment destination online.