MediaBuyerPlanner: MMR will release its 2005 Publication Readership Satisfaction Survey, which measures reader involvement and satisfaction with magazines on June 14, Mediaweek writes. The survey included 16,000 participants and measured engagement across 17 metrics for nearly 200 magazines.

Participants were asked to describe how often they read a particular magazine, how enjoyable and informative they find it, how memorable its covers are, and other qualitative attributes. The responses were assigned a numerical rating, so advertisers can compare a group of newsweeklies based on how many times a reader looks at the magazine in any given month or how many minutes the subscriber spends reading the magazine.

Major media agencies such as MindShare, MediaCom, MediaVest, Starcom, OMD and MPG subscribe to the service, but magazine publishers have not flocked to sign on. Only four magazines from major publishers - Business 2.0 and Cottage Living from Time Inc. and Veranda and Esquire from Hearst - have come onboard, plus independent titles such as The Sporting News and The Economist.