MediaBuyerPlanner: Clothing retailer H&M has created a new campaign featuring Madonna decked out in H&M clothes that will launch in August and run through the fall in magazines and on outdoor billboards, Adweek reports. Madonna is in the middle of a much-hyped U.S. tour.

H&M, which spent $10 million in domestic measured media last year, will supply a complete off-stage wardrobe for the star and her touring troupe, including her band, dancers and stage crew. Designer Jean-Paul Gaultier will dress her while she is on stage. In addition, H&M is designing a Madonna tracksuit that will be available in stores in August.