MediaBuyerPlanner: Harris Interactive has determined that Reynolds Wrap has the strongest brand equity of any product among American consumers in a survey that included over 1000 brands, AdAge reports. Owned by Alcoa, Reynold's Wrap got $7.5 million in media support last year as measured by TNS Media Intelligence.

Rounding out the top 10 were Ziploc food bags (No.2), Hershey's candy bars (No. 3), Kleenex tissues from Kimberly-Clark Corp. (No. 4), Clorox Bleach (No. 5), WD-40 lubricant (No. 6), Heinz ketchup (No. 7) and Campbell's soup (No. 10).

Clorox was the big spender of the group, with $253 million in measured media support last year.