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MarketingProfs Daily Fix Blog
Innovation has had a good run in the past few years. But it’s looking like creativity is becoming a hot topic in both creative and non creative forums…
…here’s a little experiment. Search for the word “Innovation” on BusinessWeek. You’ll get 4,708 results. Now Search for the word “Creativity.”…
There is an ongoing argument that ROI threatens brand performance….
The concern expressed is that measuring return on investment for certain advertising and marketing initiatives does not take into account the long-term contribution to the brand. There was an article last month where this messag…
You would think marketing professionals, of all people, would be good public speakers. The bad news is: they’re not….
Even though most Americans fear rattlesnakes and death more than public speaking, you would think marketing professionals would be immune to the shakes, sweats and inopportune…
Not really, I’m just reading into it….
JupiterResearch claims 70% of all fortune 500 companies will have corporate blogs by the end of this year, which even for an enthusiastic blogger like me seems a little… optimistic. Wait, here’s a quote.
JupiterResearch, a leading authority on the impact…
A few days ago on my site I wrote this post called Since When Is the Net Neutral? in response to all of the Net Neutrality propaganda….
While I’d like to say how brilliant the post was, the debate that it sparked in my comments section was far more enlightening to me (sigh). As a 10-year vetera…
MarketingVOX: Radio Disney has joined forces with mSpot to launch the radio network on mobile phones, Radio Disney announced (via MediaBuyerPlanner). mSpot partners with movie studios, music labels and media corporations to produce and deliver music, radio and video services for mobile phones. mSp…
MarketingVOX: Online advertising technology firm Accipiter Solutions has signed classified advertising giant Classified Ventures as its latest customer for Accipiter’s AdManager Hosted, which has been rolled out to the Cars.com site. The site recently ramped up its 2006 media campaign with a $100 …
MarketingVOX: Louis Vuitton said a French court had upheld a trademark ruling against Google and increased the amount the luxury goods maker should receive for damages (300,000 euros), reports Reuters. The Paris Court of Appeals apparently confirmed a February 2005 ruling by a Paris District Court…
MarketingVOX: Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa’s audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand pre…
MarketingVOX: The Commerce Committee of the U.S. Senate nixed net neutrality rules, joining the House in dealing a setback to internet companies (e.g., eBay, Google and Amazon) and giving a boost to carriers (such as AT&T and Verizon), reports CNET. An 11-11 tie resulted in the defeat of a Democra…
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