MediaBuyerPlanner: TV Guide created a multi-platform marketing campaign for Post Cereals. The "It's Crunch Time in the Boardroom" campaign featured customized print and online dual-promotion of Post's new Grape-Nuts Trail Mix Crunch Cereal and the product was featured in the March 20 episode of NBC's The Apprentice.

"Post continually seeks out ways to reach consumers with interesting brand experiences and product news," said Shawn Akam, brand manager at Post Cereals. "With this campaign, TV Guide offered us a relevant environment to showcase The Apprentice integration and drive awareness for both the episode and the new Grape-Nuts Trail Mix Crunch cereal."