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Ann Handley Ann Handley   Bio
05.16.06

Top 25 Marketing Blogs

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If writing is a solitary pursuit, blogging is decidedly not....

Unlike other forms of publishing, blogging is immediate and social, which means bloggers tend to make all kinds of contacts and meet all sorts of people online.

Over the past few weeks, my new best friend is Mack Collier, who blogs at Beyond Madison Avenue and The Viral Garden and is (as of last week) a contributor to this blog, too.

Mack's most recent 15 minutes of fame comes from a weekly series of "top 25" lists he's generated over the past four Mondays, highlighting the most popular marketing and advertising blogs. Take a look at the original "Top 25 Marketing Blogs."

"I mainly wanted to do it for myself just to track how the blogs are performing over time, because I thought it was interesting," Mack said. "I figured some other bloggers would take notice, but I had no idea it would be anything like this."

But like I said: Bloggers are a social bunch, and they thrive on feedback. The original post generated a ton of comments and links, both from those who were counted and from those who were shut out. Since then, Mack has promised to update his list weekly. (See his latest "Top 25" list here.)

By the way, Mack's list relies on stats supplied by Alexa, which ranks blogs according to its own "secret sauce" formula of traffic/pageviews determining traffic ranking. Because Alexa rankings are based on tracking from those who use its toolbar, some say the results are oddly skewed in favor of those who, well, use the toolbar. Mack admits Alexa has its shortcomings, yet says he believes Alexa is more accurate than link aggregators such as Technorati, because it does attempt to measure actual traffic instead of just counting links.

Either way, there's some great blogs on Mack's Top 25 list. For those of you looking to expand your regular reads, that list is a great place to start. And, by the way, several of the top 25 marketing bloggers moonlight as contributors to the MarketingProfs Daily Fix. There's Mack himself, of course, as well as Harry Joiner, BL Ochman, and Seth Godin.

(For the record, the MarketingProfs Daily Fix is not tracked in Mack's list because it doesn't have a unique domain to distinguish its traffic from other MarketingProfs traffic. For that matter, neither is Marketing Excellence, by HP’s Eric Kintz.)



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Comments

Thanks again Ann! Like I told you, I started out the list for my own enjoyment mainly, if anyone else can get some benefit/enjoyment out of it as well, all the better!

I've been very impressed with the PASSION that you have to make Daily Fix grow, and the time you spend actually going out to other blogs and connecting with other bloggers. This is SUCH an important step that so many bloggers never consider, but it works wonders.

And your passion is contagious! Thanks again for the kind words and the opportunity to be here!

Posted by: Mack Collier | 05.16.06

Why I remember Mack from back in the day! He and I would trade links on this that or the other thing. Then this young whipper-snapper goes and gets himself a job HERE and gets all full of himself.

Seriously, Mack's lists have been more interesting to read than the stock tickers. I think it's a real snapshot of who's guiding the conversations and, as you say, is a far site better than Technorati.

Posted by: Chris Thilk | 05.16.06

And Chris fails to mention that he's the one getting all the free swag from movie studios and invitations to pen columns for the LA Times!

BTW I noticed that Alexa has finally figured out that Movie Marketing Madness moved to its own domain, and they have started ranking MMM. I'm sure it will only be a few weeks before it's up in the Top 25 as well!

Where it belongs, of course!

Posted by: Mack Collier | 05.16.06

A bit off topic, but vaguely related. A friend of mine who is a corporate attorney had this observation after reading a few advertising blogs:

"I've notice that overall your industry's sites are better written than most. But you guys spend an awful lot of time attacking each other. Why so bitter?"

Kind of scary coming from the legal profession.

Posted by: Todd Copilevitz | 05.16.06

Wow—excellent resource. I love the top 25 idea (good work Mack). And it's so true about bloggers making online connections. It certainly opens up new worlds and helps broaden perspectives. Thanks for this piece Ann.

Posted by: David Armano | 05.16.06

David that's been the huge benefit of blogging for me, the chance to meet and get to know so many simply amazing people that I would otherwise likely never get the chance to talk to. I don't think people that aren't bloggers understand just how much of a vibrant community the 'blogosphere' really is.

Posted by: Mack Collier | 05.16.06

Mack said: "I don't think people that aren't bloggers understand just how much of a vibrant community the 'blogosphere' really is."

That's the value of Mackey's "top 25" list, since it offers a starting point. And by the way, I'd count myself in that bunch of non-bloggers, a mere few months ago. The truth is that it's a rich and vibrant community; the challenge is that we don't just talk to each other -- but reach a wider audience.

Posted by: Ann Handley | 05.16.06

Wow, in only a week, I have stumbled across Ann and Mack more times than any time int he last year!

You must be doing something right the both of you!

Mack, congrats on the ever-increasing popularity of the blog and Ann, keep it going with the Marketingprofs...it is now an essential daily read for me now (giving me even LESS time in the day to actually do something which contrbutes to my income!!!)

Mack, see you on gapingvoid!

Posted by: Paul Fabretti | 05.16.06

LOL! Hey Paul, I'll look for you at GP, and maybe I'll see you here, or at The Viral Garden, heck I might even see you at Blending the Mix ;)

Posted by: Mack Collier | 05.17.06

Hi Paul -- Funny meeting you here...!

Mack is like MasterCard -- he's *everywhere* you want to be...

: )

Thanks for the kudos; much appreciated.

Posted by: Ann Handley | 05.17.06

I don't want to miss out on this Mack love-fest; I owe a great deal of my traffic to the links that he gives me, so it's safe to call me a big fan.

Over at BMA and now recently on the Viral Garden, he's done a great job of uniting his readers and commenters, and getting all of us to discover each other's blogs, favorite one another, etc.

It takes a lot of work, as does a top 25 list- and he does two a week.

If marketing bloggers are ever forced to unionize, my vote is Mack for President.

For as long as he's a contributor here, I'll be a subscriber.


Posted by: Jordan | 05.18.06

Nice work! I don't think I would have found the original series if it weren't for this post.

Personally, I'd become sick & tired of "top 10" lists. People saw it as an easy way to grab a foothold on something and soon thereafter I found myself inundated with lists to read. Go big or go home, I say.

What's the answer? A top 25! Mack, that's a seriously dangerous list, as just going through the first couple caused me to "donate" at least a good 45 minutes of my workday.

Keep it up!

Posted by: Abhilash | 05.18.06

Ann said "The truth is that it's a rich and vibrant community; the challenge is that we don't just talk to each other -- but reach a wider audience."

And that is a real problem - we have to make sure not to become too incestuous. The mere fact that I'm commenting here, after a comment from Ann on my blog, about Mack's blog, where I commented.... you see where this is heading.

I love the community-feeling...and I'm addicted to the Alexa-rankings, especially as we're having great tailwind (top 10, here we come). But the real value to us are our feedburner stats - how many people actually bother to subscribe, and then click on an article. That's the value we're trying to generate.

And those numbers are lower then our Alexa-ratings would indicate. Mind you, as we know that it's pretty much 100% overlap with our target-audience, we're deliriously happy with what we achieved in less then three months.

But we (and now I mean all of us) have to make sure not to get caught up in mutual backpatting while the real world moves past our windows.

That wont stop me from commenting of course :)

Posted by: Stefan | 05.18.06

"But we (and now I mean all of us) have to make sure not to get caught up in mutual backpatting while the real world moves past our windows."

Stefan I would hope that the competitive types would see being ranked as say....#21, would give them the motivation for push for the Top 15, then Top 10....

And not everyone cares about being the Top 25, and there's nothing wrong with that. It's like the chicken/egg question, which comes first, the community, or the Top 25 ranking? I can think of several blogs, such as Jordan's, that aren't yet in the Top 25, but already have the communities in place.

I think if you can find a way to give your visitors a reason to become readers, everything else will take care of itself.

Posted by: Mack Collier | 05.19.06

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