MediaBuyerPlanner: List managing company Worldata has announced that it will take over as the exclusive list manager for Stevens Publishing's formerly in-house managed email and postal subscriber lists, which include a total 550,000 names, writes BtoB.

Following an acquisition completed in April, 1105 Media, a new media company, became the owner of the family-run 80-year-old Stevens Publishing - which publishes seven newsletters and eight magazines, and maintains several related websites.

"We hope to expand Stevens Publishing's offerings, not just by helping to analyze data but to also bring in unavailable data, mine it and bring out different segments that people were not aware of," said Jay Schwedelson, corporate vp of Worldata, DM News reports.

Worldata will try to expand awareness of Stevens to new mailers and list brokers unfamiliar with the company, targeting different areas of business-to-business publishing.