MediaBuyerPlanner: Wal-Mart has signed consulting firm Select Resources International to manage the advertising review it announced earlier this month, in which incumbents Bernstein-Rein and Omnicom Group's GSD&M both plan to defend, writes Adweek. Last year the retail super giant spent some $570 million in domestic measured media, according to Nielsen Monitor-Plus.

Up for grabs are Wal-Mart's creative and media duties, as well as Hispanic ad duties. Recently, Wal-Mart's print and television ads have taken on a more upscale look in an effort to move away from former price-oriented messages.