MediaBuyerPlanner: The full-service direct marketing services company Specialists Marketing Services Inc. has acquired the list management and brokerage firm Transcontinental Direct List Services in an effort to help Specialists Marketing enter the business-to-business lists market, writes DM News.

Under the acquisition, Specialists Marketing receives list management properties, including the Internet & Technology Marketplace Database, the ad:tech conference, ITEC and several b-to-b list brokerage accounts.

Peter Candito, vp of list services for Transcontinental Direct, and his staff will join Specialists Marketing, serving as the company's new b-to-b division.