Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
MediaBuyerPlanner: At the Daytime Emmy Awards on ABC, Rosie O’Donnell announced she would return to daytime TV this September as a co-host with Barbara Walters, Star Jones Reynolds, Joy Behar and Elisabeth Hasselbeck on ABC’s The View, writes the New York Times.
O’Donnell replaces current The View…
MediaBuyerPlanner: Despite an apparent newsroom rivalry, MediaNews Group and Hearst Corp. – which combined forces Wednesday in MediaNews’ $1 billion acquisition of four McClatchy Co. newspapers, two of which were in the Bay Area – are considering cooperation among their local operations, according…
MediaBuyerPlanner: With the public launch of the 24-hour, all-San Diego-music streaming radio station, the San Diego Union-Tribune’s website, SignOn San Diego, is leading the way for other local media outlets hoping to better serve their respective communities and attract a younger audience, writ…
MediaBuyerPlanner: A promotion for the upcoming movie Mission: Impossible III derailed on Friday when a Los Angeles Times coin machine, which contained a digital musical device designed to play the Mission: Impossible theme song when the rack’s door was opened, was blown up by an LA County sheriff…
MediaBuyerPlanner: Executives from Mediaedge:cia have been meeting with broadcast and cable network exectuives to try to develop a consensus for having Nielsen begin testing a cumulative rating per TV show for just commercials in the hopes that it could become the new currency for ad buys by the 2…
Here are five things I wish every marketer would realize (and a bonus that will make you feel important)….
1. You are not in charge. You used to be. You used to be able to dictate what people saw or heard or believed. Now, though, with all the choices in the b2b and in the consumer environments,…
Great article in the April issue of Business 2.0, titled “Best-kept Secrets of the World’s Best Companies”….
Normally I dislike such stuff, but I think the odds in this case of finding something you can use are remarkably high.
There are 25 ideas discussed. Among them: Toro’s “Contra Team” that …
