MarketingVOX: NetShelter, a site representation company for technology content websites, today announced (pdf) the launch of the NetShelter Branded Network (NSBN), enabling advertisers to buy ads on site-specific combinations. NSBN, which the company says serves half a billion ad impressions a mon…Continue reading "Technology Vertical Ad Network Launched"
Archive for May, 2006
Monday, May 8, 2006
MarketingVOX: Email accreditation provider Habeas has launched a new email reputation database, SenderIndex, which will make use of the data and ISP relationships that Habeas has developed via its SafeList whitelist, reports ClickZ.
SenderIndex uses data shared by the ISPs that use SafeList to mon…
MarketingVOX: A new national advertising network, DotConnect Media, which launched last week, provides direct access to over 1,550 newspaper websites, writes BtoB (via MediaBuyerPlanner). DotConnect Media’s subsidiary, TownNews, combines its network of 1,110 daily and weekly newspapers with the 45…Continue reading "DotConnect Helps National Advertisers Reach Local Markets"
MarketingVOX: Moms are apparently using their high-speed internet connections to replicate the neighborhood social circle – and websites aimed at mothers are popping up all over the web, writes the New York Times. Meanwhile, existing mom-focused sites are adding features they hope will draw new us…Continue reading "Marketers Courting Moms Online"
MarketingVOX: Behavioral-targeting firm Tacoda and rich media and video ad technology provider Tremor Network have partnered to create behaviorally targeted in-stream video advertising for their respective networks, reports ClickZ. Tremor clients can buy pre-, mid-, and post-roll video ads (also T…Continue reading "Tacoda, Tremor Offer Behaviorally Targeted Video Ads"
MarketingVOX: Search engine marketers perform, on average, five job functions in addition to search engine marketing, according to research conducted by Jupiter Research and sponsored by iProspect (via MediaPost). The “iProspect Search Engine Marketer Job Function Study” suggests that companies ar…Continue reading "iProspect: Search Marketers Wear Many Hats; Ergo, Search Not Mature"
MarketingVOX: Hoping to give structure to and organize the consumer-generated advertising movement, a new player on the scene plans to help marketers tap consumers’ creativity to create online and traditional advertising – and possibly help undermine the role of traditional ad agencies, writes Med…Continue reading "Marketer Tool to Tap User-Generated Ads for Online, Offline"
MarketingVOX: Yahoo is set to unveil today the long-awaited revamp of its online advertising platform (codenamed Project Panama), which the company hopes will close the gap between it and Google and extend its lead over Microsoft, reports the Financial Times. The changes will take affect “shortly …Continue reading "Yahoo Revamps Online Advertising Platform"
MarketingVOX: TiVo today launched its new advertising search product, TiVo Product Watch, offering advertisers a new way to reach highly valued in-market consumers – those TiVo subscribers who are actively looking for products – with advertising content and information. Some 70 advertisers and 100…Continue reading "TiVo Launches Product-Search Ad Service, Signs up 100 Brands"
MediaBuyerPlanner: Starting tomorrow, NBA fans can download playoff game video recaps 24 hours after its completion, Mediaweek reports.
Fans can purchase 15 to 20 minute recaps of individual games for $1.99 each or packages that follow specific teams throughout the playoffs for $8.99. Starting in …