MediaBuyerPlanner: BzzAgent, a word of mouth marketing agency, is launching a total of five new buzz campaigns in Canada, according to the company. David Balter, found of BzzAgent, said he expects the Canadian network to grow quickly, as the U.S. network is growing at about 4,000 members per week….Continue reading "BzzAgent Launches WOM Campaigns in Canada"
Archive for May, 2006
Thursday, May 11, 2006
MediaBuyerPlanner: With four months to go until The CW launches in September, the new network has met its goal of reaching 90 percent of the U.S., and is set to unveil its official logo and schedule during upfront presentations beginning May 18, Digital Producer writes.
While CW affiliates prepare…
MediaBuyerPlanner: In closed-door meetings late last month, the Clear Channel cross-industry evaluation team shared the specific things that each of the three vendors still in contention to provide a next-generation electronic ratings systems must do to meet the 24-member team’s requirements. That…Continue reading "Electronic Measurement Evaluation Team Asks Vendors for More Specifics"
MediaBuyerPlanner: At yesterday’s forum titled “Parental Power: TV Indecency, the FCC, and the Media’s Response,” sponsored by the Cato Institute in Washington, D.C., the Federal Communications Commission pressed for selecting pay television channels a la carte, writes MediaWeek.
Due to her extens…
MediaBuyerPlanner: In recent years, private prospecting databases have become less popular among business-to-business marketers, which have begun to follow the consumer catalogers’ trend of using co-operative databases, according to Ralph Drybrough, CEO of list services firm MeritDirect, during hi…Continue reading "B-to-B Marketers More Keen on Co-op Databases"
MediaBuyerPlanner: During upfront presentations this week, USA Network continued utilizing its successful combination of ordinary characters and extraordinary situations throughout its programming, writes Media Life.
Upcoming USA additions include the July debut of the hour-long drama Psych, which…
MediaBuyerPlanner: Unlike previous years, when top magazines such as the New Yorker swept the American Society of Magazine Editors’ National Magazine Awards, no publication won more than two prizes this year, AdAge writes. Two awards were awarded to Time magazine (one for general excellence with c…Continue reading "‘Time’ Wins National Magazine Award for General Excellence; No Big Sweeps this Year"
MarketingVOX: The Internet Corp. for Assigned Names and Numbers has officially rejected “.xxx” as a suffix for adult-only websites, reports Bloomberg. The vote was 9 to 5, and the directors, led by internet pioneer Vinton Cerf, said details would be provided later this week.
ICM Registry, set up t…
MarketingVOX: E.W. Scripps has put up for sale its web and TV retailing unit – the Shop At Home Network, reports Internet Retailer. Scripps began looking at alternatives for Shop At Home Network after the unit posted a net loss of $28 million in 2005 – including a $10.4 million loss in the fourth …Continue reading "Scripps’s ‘Shop At Home Network’ for Sale"
MarketingVOX: The New York Times has announced the expansion of its print and online car sections. The Automobiles section that appears in the Sunday Times will be enhanced, and relaunched on May 14 with the addition of three half-pages of new editorial content, reports MediaBuyerPlanner.
On May 1…