MediaBuyerPlanner: Preppy clothing chain and apparel cataloger J. Crew said that in August it would launch its new Madewell chain, which will carry women’s clothing at prices 20 percent to 30 percent less than J. Crew merchandise, writes BrandWeek.
Madewell creator Millard Drexler, former CEO of t…
Archive for May, 2006
Friday, May 12, 2006
J. Crew to Debut Less-Expensive Madewell Chain
DM2, Harris Interactive Alliance to Develop Decision-Maker Panels
MediaBuyerPlanner: Reed Business Information’s list management division DM2-DecisionMaker has announced its strategic alliance with Harris Interactive Service Bureau to jointly create online research panels of decision-makers, writes BtoB. The Expert DecisionMaker Panels will soon be available and…
New York WWPR Morning ‘Star’ Fired for On-Air Threats
MediaBuyerPlanner: New York’s Clear Channel R&B/hip-hop station WWPR (Power 105.1) fired morning man Troi Torain – the “Star” of the Star and Buc Wild Show – for making continuous on-air threatening comments towards rival WQHT (Hot 97) weekend personality DJ Envy’s wife and 4-year-old daughter, wr…
Universal Music Pays Largest Payola Settlement to Date
MediaBuyerPlanner: In the largest settlement yet in New York attorney general Eliot Spitzer’s payola investigations, the Universal Music Group, the largest music company in the world, has agreed to pay $12 million to settle claims that execs paid radio programmers to play its music, writes The New…
Viacom Outdoor Favored to Win London Underground Account
MediaBuyerPlanner: Transport for London has announced that incumbent Viacom Outdoor – the U.K. division of U.S.-based advertising firm CBS Outdoor – is the preferred bidder for the lucrative London Underground ad contract, beating out French rival JCDecaux, writes Reuters U.K.
“There has been some…
Sony Allows Stations to Stream New Syndicated Series
MediaBuyerPlanner: Following the Warner Bros. move to make off-network episodes of Two and a Half Men available for online streaming, Sony Pictures Television (SPT) said yesterday that once its new series the Greg Behrendt Show debuts this fall, it would offer stations the ability to stream same-d…
DirecTV Debuts First Network Devoted to Babies
MediaBuyerPlanner: DirecTV yesterday morning announced its new 24-hour network BabyFirstTV, which caters to kids aged 6 months to 3 years and will not be supported by advertising, Mediaweek writes.
The network’s target market is subject to controversy, as the American Academy of Pediatrics recomme…
Forrester: Online Merchandising Needs Improvement
MarketingVOX: Now that internet retailers have the basics of e-commerce down, it’s time to improve online merchandising with better tools and technologies, according to Forrester Research report, “How to Master Online Merchandising,” writes Internet Retailer. One of the most commonly used tools, s…
Real Cities adds OC, OK, Colorado Springs to National Network
MarketingVOX: Real Cities Network has added three new affiliates to its national advertising network of 120-plus local newspaper websites: www.OCRegister.com in Orange County, CA; www.NewsOK.com in Oklahoma; and www.gazette.com in Colorado Springs, CO. Real Cities now reaches more than 30 million …
Kagan: New Media Ad Revs to Keep Growing
MarketingVOX: The internet, interactive TV and satellite radio will remain fast-growth areas in U.S. ad revenue, with the internet having averaged 57 percent growth per year over the past 10 years, writes ClickZ, citing the “Advertising Forecast 2006″ report from Kagan Research, which covers 15 ma…
