MarketingVOX: Business-to-business websites provide a less-fulfilling user experience than business-to-consumer sites, according to Nielsen Norman Group’s first B2B Website Usability report, writes DM News. Those using B2B sites accomplish what they set out to do only 58 percent of the time, compa…
Archive for May, 2006
Wednesday, May 31, 2006
Report: B2B Websites Too User-Unfriendly
Continue reading "Report: B2B Websites Too User-Unfriendly"
Virgin Mobile Gives Free Minutes to Ad Viewers
MarketingVOX: Virgin Mobile, in a joint venture with Sprint Nextel, will give subscribers the opportunity to earn free minutes by agreeing to view and interact with ads, either via text messaging on their phones or on their computers, MediaPost writes (via MediaBuyerPlanner). Subscribers can earn …
Imdb Poised for Amazon.com Media Spotlight
MarketingVOX: The Internet Movie Database, or Imdb, has become a classic example of a hobby that turns out to be a powerful media asset – but its “convergence moment” may soon be at hand according to studio executives who have worked on developing a download service that would let people burn DVDs…
Marchex’s Open List Acquisition Accelerates Site Network Build-out
MarketingVOX: Marchex has acquired local/vertical search firm Open List assets and intends to deploy its content-aggregation, local-search and user-generated content technology across Marchex websites, writes ClickZ. “Our first order of business will be to roll out the Open List capabilities acros…
CNN: Online Video Ads Usually Played in Full
MarketingVOX: Visitors to CNN.com usually allow video ads to play in full, according to a study by CNN’s digital research unit; the study examined CNN.com video ads in three categories: financial services, telecommunications and luxury cars, writes MediaPost (via MediaBuyerPlanner). The study repo…
Google Adds Daypart, Scheduling Features to AdWords
MarketingVOX: In a bid to offer functionality already provided by Microsoft’s adCenter, Google AdWords will be releasing a new ad scheduling feature in the coming weeks, allowing advertisers to schedule their ads for weekends or weekdays only, or other specified days of the week, according to a po…
Empowering Your Community
Are you always the best source for your marketing message…?
I’ve already talked about the need to join your community as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to …
The Myth of Intellectual Capital
Recently I attended the Boston chapter meeting of the PM Forum….
The topic was using the Internet to market a professional services firm. One of the session’s speakers, Paul Dunay, the Director of Global Field Marketing for BearingPoint who also writes his own blog, made a comment that I found s…
The Profit of Doom
There are almost as many direct response marketers who are against using negative appeals and copy as there are who are against using humor….
It wasn’t always that way. In the 70s and 80s, you’d see a pretty fair number of headlines/envelope teasers/Johnson boxes with lines like:
- “Don’t be a v…
Tuesday, May 30, 2006
Is White Hat Linking a Myth?
Last week’s Link Whore firestorm really made me re-think things….
At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
And who is to say what is acceptable and what isn’t? What works is what’s acceptable, and…
