MediaBuyerPlanner: Although talk radio is an industry historically aimed primarily at males, radio execs have increasingly sought talk-radio programming for female listeners, hoping to boost female listenership, writes the Chicago Tribune.
According to a survey commissioned by ABC Radio Networks i…
Archive for May, 2006
Thursday, May 18, 2006
Radio Execs Create Female-Targeted Talk Radio
Stengel Named Time Managing Editor
MediaBuyerPlanner: Time veteran Richard Stengel has been named managing editor, replacing Jim Kelly, who was promoted yesterday, Mediaweek reports. Stengel will take the reigns June 15.
Stengel has also written for The New Yorker, published by Condé Nast, The New Republic, and The New York Times….
Auto Spot TV Down
MediaBuyerPlanner: Auto ad spending on spot TV was off 0.6 percent year-over-year, as the Big Three’s cumulative spend decreased by 4.5 percent, Brandweek reports.
Daimler/Chrysler reduced spot spending by 9.8 percent while GM dropped 5.6 percent with a $205 million outlay. Ford increased its spot…
Merrill: Modest Big Four Gains; ABC, Fox Up, NBC to Drop
MediaBuyerPlanner: According to predictions made based on a new research report from Merrill Lynch, this year’s broadcast upfront presentations could last through the summer, ending in modest gains for the Big Four year-over-year as larger gains by ABC and Fox balance out further losses at NBC, wr…
Lyris Launches ListManager 9.0
MarketingVOX: Email marketing solutions provider Lyris Technologies, a subsidiary of J.L. Halsey, this week announced Lyris ListManager 9.0, in part developed using a combination of AJAX and Flash. Accessed via a web browser, ListManager 9.0 has the full functionality of an installed application, …
Tacoda to Screen Content, Ensure ‘Clean’ Environment for Advertisers
MarketingVOX: Tacoda will weekly screen content that appears adjacent to ads served over its behaviorally targeted online advertising network, the company announced (pdf). It has partnered with internet management solutions provider ContentWatch, which will scan the 3,500 sites in the Tacoda Audie…
Sims SVP of Interactive at ZenithOptimedia
MarketingVOX: Andy Sims has been hired by Publicis Groupe’s ZenithOptimedia as SVP, director of interactive, and will oversee digital strategy and the agency network’s interactive offerings, writes AdWeek. He is also charged with integrating new-media capability in all U.S. Zenith and Optimedia of…
Accipiter Offers Self-Serve Ad Marketplace to Publishers
MarketingVOX: Online advertising technology provider Accipiter Solutions this week announced the general availability of AdMarket, an automated inventory management solution that helps web publishers create an ad marketplace for advertisers to bid for placements within the publishers’ sites.
“AdMa…
IndustryBrains Launches Graphics-based Contextual Advertising Marketplace
MarketingVOX: Site-specific contextual advertising solutions provider IndustryBrains has launched a graphics-based contextual advertising product – IBGraphics – providing an auction-based, cost-per-thousand-impressions (CPM) marketplace that offers advertisers the ability to purchase graphical ad …
Google Video Upgraded, Promotes Break-ups
MarketingVOX: Search giant Google, playing catch-up in user-generated video, this week updated its Google Video service to allow users to more easily post, email and embed video on websites and blogs, writes TechNewsWorld. Though some praised the new features, others complained they lacked some fu…
