MediaBuyerPlanner: Investors in DG Systems, a provider of digital media distribution services, held a special meeting May 26 where they approved a merger with broadcast advertising company FastChannel Network, as well as approved a one-for-ten reverse stock split, which took effect yesterday, writ…
Archive for May, 2006
Wednesday, May 31, 2006
DG Systems to Merge with FastChannel
Continue reading "DG Systems to Merge with FastChannel"
FedEx Acquires Watkins Motor Lines, Expands LTL Services
MediaBuyerPlanner: In a move that will give FedEx Corp. complementary offerings in the less-than-truckload (LTL) sector, the shipping company has paid $780 million in cash for the LTL operations of the nations largest privately owned long-haul LTL carrier, Watkins Motor Lines, along with certain a…
Lillian Vernon Corp. Sold to Sun Capital Partners
MediaBuyerPlanner: Marking the second time in three years that Lillian Vernon Corp. has changed hands, investment firm Sun Capital Partners announced yesterday its acquisition of the gifts and housewares cataloger from Direct Holdings Worldwide, which ran the cataloger since July 2003, writes Mult…
Cigarette Boats Serve as ‘Moving Billboards’
MediaBuyerPlanner: While Americans begin hitting the beaches this summer, promoters are bringing cigarette-boat races to the lakes and rivers from Toronto to Las Vegas. As the sport expands, corporate sponsors ranging from Popeye’s Chicken and Hooters to beer giant Anheuser-Busch are jumping on bo…
TNS to Compete with Nielsen, Sell TV Ratings
MediaBuyerPlanner: Next month, TNS Media Research, a major TV ratings provider outside the U.S., will become the first significant player to challenge Nielsen Media Research domestically since the 1980s, when TNS commercializes its ratings service that’s based on anonymous viewing data collected f…
Bebo Overtakes MySpace in the U.K.
MarketingVOX: Bebo overtook MySpace as the most visited social networking site in the U.K., reports NetImperative, citing Hitwise data for the UK Net Communities & Chat category as of May 27. The two sites are virtually tied, however. Bebo on Saturday claimed 12.52 percent of visits in the categor…
MTV Loses Driving Force behind Urge – Hirschhorn
MarketingVOX: Jason Hirschhorn, global digital officer of MTV Networks, is leaving MTV just as it launches Urge, the digital-music store he championed, writes AdAge. Urge, developed in collaboration with Microsoft, is positioned to challenge to Apple’s iTune. Hirschhorn will assume a transitional …
Microsoft Launches OneCare PC Security Service
MarketingVOX: Microsoft is launching a PC security subscription service – Windows Live OneCare – for protecting the much-attacked Windows operating system, writes the Associated Press. The service will protect up to three computers for $49.95 a year, and will now place Microsoft in competition wit…
Marketers Place Products in Music Videos
MarketingVOX: Taking advantage of both the proliferation of handheld devices (like iPods and cell phones) and the popularity of music videos, Propaganda Global Entertainment Marketing of Los Angeles is helping marketers place their products in music videos, Media Life reports (via MediaBuyerPlanne…
comScore: Online Sales to Surpass $100 Billion in 2006
MarketingVOX: Gian Fulgoni, chairman of comScore Networks, predicts that e-commerce spending will continue to grow at a rate of at least 20 percent in 2006, and as a result “online spending for 2006 will eclipse the $100 billion threshold for the first time.”
The U.S. Department of Commerce report…
