MarketingVOX: Yahoo is reorganizing its Media Group, hiring and promoting several executives and launching a subdivision – Yahoo Studios – reports MediaWeek.
Former CBS exec David Katz will lead Yahoo Studios to develop and produce original and user-generated content. Just two weeks ago, the Media…
Archive for May, 2006
Wednesday, May 24, 2006
Yahoo Media Group Reorganized
P&G’s Braun Launches ‘NoScruf’ Viral Campaign
MarketingVOX: In an effort to counter the hype around the Philips Norelco Bodygroom electric razor (an Amazon.com bestseller), Procter & Gamble’s Braun has launched an unbranded viral campaign from Digitas, Boston, that aims to jokingly scare men into being clean-shaven by showing them the consequ…
Cadillac Drives into Xbox 360/Live Racing Game
MarketingVOX: General Motors and Microsoft have agreed to offer an option to download Cadillac V-Series cars into the Xbox 360’s Project Gotham Racing 3 game, reports AdWeek. The integration is the first ad-supported downloadable content for the Xbox 360; Cadillac will also integrate with Xbox Liv…
Martha Stewart to Launch Women’s Social Network
MarketingVOX: Martha Stewart Living Omnimedia Tuesday said it’s planning a social network for adult women, age 25-45, for sharing photographs, scrapbooks, recipes and projects with each other and home design experts, reports Reuters (via paidContent). The social network would be part of the Martha…
Longtime Online Advertisers Trying Offline Ads
MarketingVOX: With online advertising costs rapidly increasing as larger companies begin to advertise on the web, some longtime online advertisers are turning to offline advertising to sell their products and services – and they’re finding success – writes the Wall Street Journal. 1-800-Flowers.co…
comScore: Online Video Viewing Soars
MarketingVOX: The number of online video watchers in the U.S. increased 18 percent in six months, from October 2005 and March 2006, according to comScore’s first-ever study of video viewing habits, writes ClickZ. In March, viewers initiated 3.7 billion online video content streams and on average w…
Toyota, Lexus Cosponsor Monday Night Football
MarketingVOX: Toyota and its Lexus brand will co-sponsor ESPN’s Monday Night Football, with Lexus sponsoring nine of the halftime shows and Toyota sponsoring eight, writes MediaWeek (via MediaBuyerPlanner). Both will be featured in the opening and closing graphics and will have spots during the ga…
BE&P Merging Online, Traditional Media Departments
MarketingVOX: Kansas City-based full-service shop Barkley Evergreen & Partners is integrating its online buyers into its TV and radio department, reports MediaPost. Electronic media are coming together in the U.S. heartland as well, according to Jim Elms, SVP and director of media services, who ca…
Auto Execs Eager for Online ‘Upfront’ Ad Deals
MarketingVOX: In what has become a de facto online upfront, some automakers are looking to close advertising deals with popular auto websites before the second quarter comes to a close – even while auto execs are spending their time this month negotiating upfront network TV agreements in New York,…
eBay, Yahoo Alliance Rumored
MarketingVOX: Wall Street is apparently abuzz about a huge potential internet alliance – most likely a Yahoo-eBay partnership – but also possibly involving others, including Google and Microsoft, writes the New Zealand Herald, citing a JP Morgan report. According to eBay spokesman Hani Durzy, the …
