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MediaBuyerPlanner: Nielsen and News Corp. have settled their differences concerning the drawn-out debate over the rollout of local people meters, writes MediaPost. The Don't Count Us Out anti-Nielsen pressure group, which News Corp. funded, has apparently dissolved along with the argument.
These attitude shifts are said to have resulted from the TV marketplaces acceptance of LPMs as the official trading currency in the markets that have used LPMs, as well as organizational changes made within Fox.
Nielsen will complete its original plan this July by releasing the tenth LPM market, in Atlanta. However, Nielsen is said to have finalized an internal plan to expand the meters into at least four or five of the top markets next in line. The rollouts in additional markets would follow a less expansive method. It's remains unsaid when Nielsen will go public with its formal plans.
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