MediaBuyerPlanner: Less than two weeks after NBC presented its 2006-07 primetime schedule to advertisers, the network is following through on its consideration to switch up its lineup, moving Studio 60 on the Sunset Strip from its original Thursday slot to Monday night at 10 p.m. and moving Deal or No Deal to fill in the Thursday 9 p.m. vacancy, writes MediaWeek.

Having made programming shifts in its fall lineup on every other night of the week with the exception of Saturday - a repeat night - NBC Entertainment president Kevin Reilly said he's replaced his previous strategy with the motto, "Let's just launch our new shows in the most opportunistic time periods."

Also in response to competitors' fall schedules, NBC is switching Law & Order: Criminal Intent to Tuesdays night following the new drama Friday Night Lights instead of the new Kidnapped, expecting that having two new dramas lead off the night would be too risky, writes Media Life. For Wednesdays, Kidnapped moves to 10 p.m. - bumping Law & Order to CI's former Friday 10 p.m. slot - while the well-received new comedies 30 Rock and 20 Good Years head to the more favorable 8 p.m. slots, and Biggest Loser goes to the more competitive 9 p.m. slot.