MediaBuyerPlanner: Replacing the NBC-Discovery kids' programming deal that's up in September, NBC Universal, together with ION Media Networks - formerly Paxson Communications - will launch a new traditional kids' programming block on multiple media platforms, including a branded website and VOD, writes MediaPost.

But due to its late arrival, NBC-ION network may have missed out on upfront deals. "Buyers have already made their decisions," said Shelly Hirsch, experienced kids' media buying executive and CEO of Summit Media Group, "unless they offer something compelling."

The primarily educational programming will run on NBC and Telemundo stations, as well as ION's 60 stations. Programming will be provided by Canadian company Corus Entertainment, TV production company Classic Media/Big Idea, known for its VeggieTales series, as well as the TV kids' production and print company, Scholastic.

The new NBC-ION network will run its "Smart Place for Kids" branded destination place across all media platforms in both English and Spanish.