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05.08.06

NBA Sells Playoff Recaps on iTunes

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MediaBuyerPlanner: Starting tomorrow, NBA fans can download playoff game video recaps 24 hours after its completion, Mediaweek reports.

Fans can purchase 15 to 20 minute recaps of individual games for $1.99 each or packages that follow specific teams throughout the playoffs for $8.99. Starting in June, full-length games of the NBA Finals will be sold for $8.99 each.

Through a partnership with TNT, fans can also purchase a subscription to receive up to 15 episodes of Inside the NBA throughout the playoffs for $8.99. The NBA currently sells footage of games via Google Video for $3.95 each.




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