MediaBuyerPlanner: U.S. companies have the opportunity to reach the primarily young, male audience of the nation's armed forces by sponsoring events and recreational activities for military personnel, their families and those retired from the military, Media Life writes.

"The possibilities are endless for what a sponsor can do," said Tiane Harrison, USO spokesperson. Usually, more than one company will sponsor an event or tour, and their logos can be displayed on stage, programs and pre-show advertising. Benefits can also include sampling, sales displays as well as mention on the Army Morale, Welfare and Recreation (MWR) website.

The events reach worldwide markets. "Our tours are in the U.S. and all over the world," said Harrison. "We work closely with the Department of Defense to figure out where the need is." Last year, the USO produced 64 tours for over 100,000 military families, according to Harrison. USO programs reach some 5 million people annually, said Kathy Mejasich, USO director of corporate alliances.