MarketingVOX: Mozilla has announced the winners of its Firefox Flicks advertising contest, initiated after the release of Firefox 1.5 to give Firefox users the opportunity to create their own advertisements for the open source web browser, reports ArsTechnica. The 30-second ads can be viewed at the Firefox FLicks website. The winners were chosen by a panel of celebrity judges.

The winning Firefox Flicks submission is titled Daredevil and compares Firefox's speed to the exhilaration of extreme sports and features the slogan "My other browser is a surfboard." The second-place entry is called Whee! and includes various browser logos making rude noises.

First-prize winner Pete Macomber comments on the value of the contest: "Aspiring directors showcased their skills before a wide audience, inspired by a revolutionary organization, and now Mozilla has more than 250 sweet spots for Firefox."