Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Marion Walton points to an interesting and sensible conversation about MySpace between UC-Berkeley PhD student danah boyd and MIT’s Henry Jenkins….
In her post, Marion mulls over some related yet compelling issues:
* If calls to restrict access to certain sites (like MySpace) from schools and l…
MediaBuyerPlanner: Microsoft has been in talks for several weeks about a possible acquisition of eBay, reported the New York Post on Friday (via MarketingVOX), citing sources close to the issue. Apparently, Microsoft has considered buying eBay and merging it with MSN in a bid to challenge Google f…
MediaBuyerPlanner: The Securities and Exchange Commission concluded yesterday its investigation begun in 2004 of the alleged circulation fraud at Tribune Co.’s Newsday and Hoy, ruling that the company’s lack of internal controls required to detect and prevent inaccurate reports had resulted false …
MediaBuyerPlanner: Internet ad spending growth has yet to slow down, as the Interactive Advertising Bureau projects record first-quarter online ad spending to hit $3.9 billion, up from the same period last year and last quarter 38 percent and 6 percent respectively, writes Adweek.
These growth fig…
MediaBuyerPlanner: MTV has announced plans to launch the first of ten short-form episodes of an original series developed specifically for wireless devices, called Sway’s Hip-Hop Owner’s Manual, featuring MTV correspondent and radio personality Sway Calloway, writes Adweek.
All wireless carriers t…
MediaBuyerPlanner: CBS Corp. CEO Leslie Moonves announced last week at Morgan Stanley’s annual media investor conference his plans to shake things up at Showtime, planning to make the network more like HBO with programming aimed at large audiences rather than television critics, Mediaweek writes.
…
MediaBuyerPlanner: Following an 11 percent ratings increase for TNT’s coverage of the NBA Western Conference playoffs over last year’s ratings for the Eastern Conference games, TNT finished out the May Sweeps with increases in key adult demos and wins over broadcasters UPN and WB, according to pre…
MediaBuyerPlanner: Publishing a magazine for parents is proving to be very difficult, with the closure of yet another parental magazine. With a rate base of 300,000, year-old New York-based magazine Bundle for “pregnant women and moms with babies and toddlers, from 0 to 3″ has published its final …
MediaBuyerPlanner: Visitors to CNN.com usually allow online video ads to play their entire length, according to CNN’s digital research unit’s new study that examined CNN.com video ads in three categories: financial services, telecommunications and luxury cars, writes MediaPost.
The study reported …
MediaBuyerPlanner: Katz Radio Group has signed with HipCricket for its wireless marketing expertise and service, planning to provide Katz Radio Group radio stations with wireless marketing opportunities such as offering electronic media to cell phone audiences, Radio Ink writes.
“This is an exciti…
