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04.25.06

XM, CBS, in Unprecedented Agreement, Share Opie & Anthony

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(MediaBuyerPlanner) As rumored, CBS will be bringing radio hosts Opie & Anthony to commercial drive-time radio in 7 cities, replacing David Lee Roth, who failed in his attempt to succeed Howard Stern, Reuters writes. CBS stations in New York, Philadelphia, Pittsburgh, Boston, Cleveland, Dallas, and West Palm Beach will start carrying the duo on Wednesday.

The three-hour morning show will be simulcast on CBS and XM Satellite Radio, but while the CBS feed will be subject to the same broadcast standards as other shows, the XM feed will have no bleeps or cuts. The show will be broadcast on XM - for which the pair has worked since October 2004 - for an additional two hours.

This is the first time a program exclusive to satellite radio has been syndicated via terrestrial radio, the companies have said.




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