(MarketingVOX) Think Partnership plans to acquire blog search engine IceRocket from Mark Cuban, its sole investor, reports Red Herring. Though terms have not been disclosed, Think probably has some $20 million available for the IceRocket deal. Think Partnership "has a lot of revenue-generating tools; we're wanting to bring that to the blogging world," said IceRocket CEO Blake Rhodes, who will retain his post.

Apparently, IceRocket will now connect bloggers and Think Partnership's affiliate advertising resources. "IceRocket will provide Think Partnership with an innovative platform to help our advertisers leverage the rapidly increasing traffic generated by the popularity of blogs," said Scott Mitchell, president of Think Partnership.

Rhodes said the deal materialized as a result of IceRocket's partnership with Litmus Media, which powers IceRocket's sponsored search results. Litmus was just acquired by Think.

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- CGI Lists on AMEX, Changes Name to Think Partnership