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Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious sermon....
That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for CareerSpace (a cool company that helps University students build their own Web sites so they can land great jobs).
She is so enthusiastic about personal branding, she speaks about it with everyone she knows - even with her church pastor, Margaret Duttera of Christ Lutheran Church in San Clemente, CA. Well, Pastor Margaret thought this was such a cool idea, she wrote an entire sermon about it. You can download it here.
Please note: This post is not about religion - I have no affiliation with any organized religion. The dogma I subscribe to is the Reach Personal Branding Methodology. What thrills me about this sermon is the pervasiveness of personal branding and how it can be applied to so many different situations.
As marketers, you already have a lot of the skills you need to build your brands. Are you working on your brand?
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Comments
I could not agree more. The subject of personal branding should be taught in our schools. Such invaluable marketing/networking skill will allow our children and younger siblings (in my case) understand how important it is to let others know you are there, available to climb any mountain to get in the door.
Standing out in the crowd is so important especially today, when some employers even go through personal records (unheard of technique some years back), to see if you are a good candidate for an interview. This idea is not new – sales professionals have been doing it for years. It is time for everyone else to catch up and become the best at selling themselves.
Posted by: Inga Ferguson | 04.14.06
As usual, William has made a point which gets one's brain buzzing. The following is just one of the things that come to mind, prompted by Inga's comment.
I recently talked to the head of the graphic design department at my local college and she hadn't heard of personal branding. She thought I was talking about product branding. I absolutely despair if our designers are not being educated about making the most of their unique God-given gifts, and helping their clients to do the same. How are we going to get Personal Branding on the syllabus?
Posted by: Sue Brettell | 04.20.06
i am really passionate about about preasonal branding.i want to spread the message round i recently bought a book on BE YOUR OWN BRAND.
Posted by: chude nnaemeka | 03.17.07